San Francisco’s Moonshot Plan for Beating Traffic

The city’s planners think it is possible to not just drastically cut traffic but ultimately to do away with vehicle emissions and transportation-related deaths. To get there, it will transition to a shared-model of electric self-driving cars and public transit.

Brian Buntz

May 21, 2016

4 Min Read
San Francisco wants to remake its transportation system.
View of Hyde street and San Francisco tramiStock / SerrNovik

San Francisco’s long-term strategy for addressing its significant traffic problems sound like something out of the Jetsons. City planners want residents and commuters to ditch their cars and ultimately rely on connected and automated vehicles. “Our vision is really bold. We’re ‘moon shotting’ it,” explained Tim Papandreou, head of San Francisco Municipal Transportation Agency’s Office of Innovation in the SF Examiner. (Check out our Q&A with Papandreou.)

Earlier this year, San Francisco was named as one of seven finalists in U.S. DOT’s Smart City Challenge. There were initially 78 entrants in the competition, which are vying for $50 million to support technology-based initiatives to improve traffic and reduce collisions. The DOT will announce a finalist in July.

San Francisco planners are confident they will win the competition with their ambitious plan, which includes the following provisions:

  • To cut the number of single-occupancy cars by 10% within three years. This portion would be replaced by a smart network of buses, shared bikes, and ride-sharing services, which could eventually phase out private car ownership altogether. SF planners also hope to cut vehicle-related emissions and traffic deaths by 10% in the same period.

  • To make it possible to catch a ride to anywhere in the city within two minutes and to “easily get anywhere in the city within 20 minutes.”

  • To roll out mobile device app that can enable people to coordinate rides—whether they be via transit, bike share, scooter share, car share, ride share, public parking facilities, or public shuttles.

  • To provide low-income residents with phones and banking services to enable them to use mobile payments for transportation.

  • To install collision avoidance technology to prevent wrecks and injuries—ultimately doing away with traffic fatalities altogether.

  • To repurpose parking facilities into affordable housing and public open spaces. If the city were to convert its 440,000 on-street parking spaces into building space, it would have enough area for another Golden Gate Park with room leftover to fill 120 Transamerica Pyramids with affordable housing.

  • To make increasing use of autonomous vehicle technology, which the Smart City SF website declares to be “this generation’s transportation revolution.”

Boding well for the city’s plans to move to a shared model is the fact that it is the birthplace of ridesharing and a pioneer in smart parking. Uber, Lyft, and Sidecar are currently all based there. The city also wants to partner with the numerous local startups and work with researchers at the University of California, Berkeley.

The greater Bay Area is playing an important role in the development of autonomous driving cars, which is a focus of Google, Tesla, and others. At present, 12 companies are testing automated vehicles within San Francisco’s city limits.

Achieving the goals of this plan will be no easy feat considering that the San Francisco’s congestion now rivals that of L.A.’s. With a presently booming job market, its population growth is outstripping projections—even after rents have become the highest in the nation. For every person that moves to San Francisco, two begin working there. With nearly half of the individuals in the city using cars as their primary form of transportation, the average speed traveled on the city’s roads has decreased substantially in the past five years. Some workers try to skip congested roads by taking public transit. But BART’s aging fleet of trains is struggling to keep up with record ridership levels. The city’s Muni bus service has frequent delays—roughly 40% of all stops are late.


A bold approach is necessary according to city planners because the population is rapidly increasing and the city simply doesn’t have room to widen streets.

“The vision of San Francisco phasing out its reliance on single-occupant vehicles by adopting a path toward Shared, Electric, Connected and Automated Vehicles (SECAV) deployment through the Smart City Challenge will be nothing short of transformational here and for cities across the world,” reads a planning document from the San Francisco Municipal Transportation Agency.

Reducing traffic won’t be easy. The city is anticipating its population to grow by 25% in population and employment in the next two decades. Already, recent growth levels have “posed enormous transportation challenges as it relates to the safety, mobility, environment and economic productivity,” admits the SFMTA. While the city fabric has changed dramatically in the past few years, affordable housing and new office space are tight owing to height limits, caps on office space, and other restrictions.

Ultimately, the plan is less about technology and more about culture change, SFMTA acknowledges. “We cannot emphasize enough the profound global culture change that this grant is seeking,” SFMTA planners recognize.


About the Author(s)

Brian Buntz

Brian is a veteran journalist with more than ten years’ experience covering an array of technologies including the Internet of Things, 3-D printing, and cybersecurity. Before coming to Penton and later Informa, he served as the editor-in-chief of UBM’s Qmed where he overhauled the brand’s news coverage and helped to grow the site’s traffic volume dramatically. He had previously held managing editor roles on the company’s medical device technology publications including European Medical Device Technology (EMDT) and Medical Device & Diagnostics Industry (MD+DI), and had served as editor-in-chief of Medical Product Manufacturing News (MPMN).

At UBM, Brian also worked closely with the company’s events group on speaker selection and direction and played an important role in cementing famed futurist Ray Kurzweil as a keynote speaker at the 2016 Medical Design & Manufacturing West event in Anaheim. An article of his was also prominently on, a website dedicated to Kurzweil’s ideas.

Multilingual, Brian has an M.A. degree in German from the University of Oklahoma.

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