https://www.iotworldtoday.com/wp-content/themes/ioti_child/assets/images/logo/footer-logo.png
  • Home
  • News
    • Back
    • IoT World 2020 News
  • Strategy
  • Special Reports
  • Galleries
  • Business Resources
    • Back
    • Webinars
    • White Papers
    • Industry Perspectives
    • Featured Vendors
  • Other Content
    • Back
    • IoT World 2020 News
    • Q&As
    • Case Studies
    • Features
    • How-to
    • Opinion
    • Video / Podcasts
  • More
    • Back
    • About Us
    • Contact
    • Advertise
    • Strategic Partners
  • IOT World Events
    • Back
    • Internet of Things World: San Jose
    • IoT World 2020 News
Iot World Today
  • NEWSLETTER
  • Home
  • News
    • Back
    • IoT World 2020 News
  • Strategy
  • Special Reports
  • Galleries
  • Business Resources
    • Back
    • Webinars
    • White Papers
    • Industry Perspectives
    • Featured Vendors
  • Other Content
    • Back
    • IoT World 2020 News
    • Q&As
    • Case Studies
    • Features
    • How-to
    • Opinion
    • Video / Podcasts
  • More
    • Back
    • About Us
    • Contact
    • Advertise
    • Strategic Partners
  • IOT World Events
    • Back
    • Internet of Things World: San Jose
    • IoT World 2020 News
  • newsletter
  • IIoT
  • Cities
  • Energy
  • Homes/Buildings
  • Transportation/Logistics
  • Connected Health Care
  • Retail
  • AI
  • Architecture
  • Engineering/Development
  • Security
ioti.com

Supply Chain, Transportation & Logistics


Bosch

Self-parking

Why Bosch’s NA President Is Upbeat about Self-Parking Cars

The multinational firm’s push to enable self-parking cars is a microcosm of its broader IIoT strategy.  
  • Written by Brian Buntz
  • 17th January 2018

Most people still have misgivings about the prospect of turning over driving duties to a robotic car, even as researchers rush to make self-driving vehicles mainstream. But many are happy enough to adopt technology to make driving more convenient (i.e., Google Maps) or safer (i.e., lane departure warning systems and collision avoidance systems).

It stands to reason motorists will be happy enough to use technology to help find parking spots. “Parking is one of the areas where we see that people are the most frustrated,” said Mike Mansuetti, president of ‎Bosch North America in an interview at CES. An average driver in the United States spends some 17 hours each year hunting for parking, according to research from INRIX. In urban areas, the problem is especially vexing. A typical motorist in Los Angeles spends 85 hours looking for parking. New Yorkers spend 107 hours on the task. As a nation, the United States wastes $73 billion on parking in terms of wasted time, fuel and environmental costs.

Bosch is hoping to help tackle the problem by introducing “community-based parking,” an emerging technology leveraging in-vehicle cameras and sensors to find parking spots, and guide drivers with turn-by-turn directions to the nearest available spot. “We can take that data and lay it over what we know about the city so we can identify viable parking spaces or a space in front of a fire hydrant or a [building] exit,” Mansuetti said. The company is also working with Daimler to enable self-parking cars. Last year, the two companies announced plans to debut “Automated Valet Parking” this year at the Mercedes-Benz Museum in Stuttgart after premiering the technology last July.  

[Internet of Things World demonstrates how the next generation of IoT will converge to unlock the intelligence of things in the industrial, enterprise and consumer realms. See what’s new for 2018.]

An important factor determining how successful a given IIoT project will be is its ability to straddle the traditional and emerging ecosystems, which include everything from a new technology’s technical requirements to its support from customers and other constituents. As such, Mansuetti (pictured below) believes Bosch’s plan to enable semi- and fully-autonomous parking is a good adoption case for autonomous driving because it leverages existing sensor technology in modern vehicles, while responding to an issue many drivers — and city officials — agree is a problem. Bosch is also working to lay the groundwork for self-driving vehicles through a variety of other initiatives, ranging from its work in redundant braking and steering to its plans to make driving safer and more convenient for the time being through services that warn of wrong-way drivers and locating free parking spaces.

Bosch’s plans to ultimately enable self-parking cars is but one example of its push to identify new pragmatic applications for its sensor and software technology, both within the company and externally. “We have a lead user/lead provider strategy on Industry 4.0,” Mansuetti said. “Sensors and software are our history.”

Because the company makes more than 1 million sensors each day, it stands to reason Bosch would look for novel ways to deploy sensor technology across its mobility, building and energy, industrial technology and consumer business segments. “We have been talking about the ‘automated, connected and electrified’ future for a long time,” Manusetti said. Self-parking cars are but one example of how those trends are redefining what is possible in transportation.

“There are a lot of interesting things you can start doing built on this platform of strong sensor base,” Mansuetti said. So many, in fact, it is easy to be overwhelmed by the possibilities. But at the end of the day, there has to be a good business case behind an IoT application or else it won’t take root. “IoT is very attractive. It is fun, and it is new and exciting,” Mansuetti said, but pragmatic experimentation is a required ingredient for successful IoT projects. “The ability to engage in experiments, learn from them and quickly move to the next one is a skill that all companies need to learn.”

Tags: Article Supply Chain, Transportation & Logistics IIoT/Manufacturing Vertical Industries

Related


  • A Look at Michelin’s Product-as-a-Service Strategy
    A product-as-a-service strategy requires focusing on customer experience, according to Ralph Dimenna, a senior vice president at Michelin.
  • IoT Implementation Trends
    Most organizations have IoT plans but many aren’t sure how to achieve them
  • mktg-wp-nolabel4
    IIC Journal of Innovation: Industrial Data Edition
    In this edition of the Industrial Internet Consortium’s Journal of Innovation, explore the broad and ever-changing theme of data. The ability to gather more and better quality industrial data is exposing new sources of value as organizations find ways to apply that data to make better decisions. Brought to you by:
  • Image shows modern communication and transportation network
    Digital Supply Chain Transformation: The Role IoT and Blockchain Could Play
    With online commerce and the manufacturing sector on the upswing, and everything from IoT to blockchain to drones, delivery robots, and autonomous semi trucks and ships promising further advances, it’s arguably never been a better time to be in the supply chain and logistics business. Yet for logistics companies it can be challenging to meet […]

Leave a comment Cancel reply

-or-

Log in with your IoT World Today account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Content

  • HPE: Industrial IoT Projects Demand an End-to-End Approach
  • Optimizing Manufacturing with Big Data Analytics
  • IIC White Paper Focuses on Edge Computing Architecture
  • Rockwell Automation, PTC Partner on Smart Factory Technology

News

View all

Private LTE Market Projected to Grow to $13 Billion

12th January 2021

IoT World Announces 2021 IoT World Advisory Board

9th December 2020

White Papers

View all

The eSIM Cookbook – Towards the Next Generation of Connected Devices

22nd February 2021

eSIM Delivers Greater Freedom for OEMs – by Beecham Research and Truphone

22nd February 2021

Special Reports

View all

Cybersecurity Protection Increasingly Depends on Machine Learning

28th October 2020

Webinars

View all

Weber’s Journey: How a Top Grill Maker Serves Up Connected Cooking

25th February 2021

From Insights to Action: Best Practices for Implementing Connected Device Security

15th December 2020

Galleries

View all

Top IoT Trends to Watch in 2020

26th January 2020

Five of the Most Promising Digital Health Technologies

14th January 2020

Industry Perspectives

View all

IoT Spending Holds Firm — Tempered by Dose of ‘IoT Pragmatism’

1st December 2020

The Great IoT Connectivity Lockdown

11th May 2020

Events

View all

IoT at the Edge

17th March 2021

Embedded IoT World 2021

28th April 2021 - 29th April 2021

IoT World 2021

2nd November 2021 - 4th November 2021

Twitter

IoTWorldToday, IoTWorldSeries

Microsoft Mesh Yields Mixed Reality Platform Potential dlvr.it/RvDJdh https://t.co/wQjq6cCPCm

8th March 2021
IoTWorldToday, IoTWorldSeries

🎤 Introducing #EIOTWORLD speaker Suresh LC, Chief Engineer at Samsung. 💻 Join his #ai #artificialintelligence sess… twitter.com/i/web/status/1…

8th March 2021
IoTWorldToday, IoTWorldSeries

This International Women's Day, we celebrate & thank the powerful women involved in #EIOTWORLD and the #IOTWORLD ad… twitter.com/i/web/status/1…

8th March 2021
IoTWorldToday, IoTWorldSeries

Zero-Trust Security for IoT: Establishing Rigorous Device Defenses dlvr.it/RvCWGQ https://t.co/SAOg0HIqeA

8th March 2021
IoTWorldToday, IoTWorldSeries

📢 Announcing #EIOTWORLD sponsor, @aicas_IoT — a flexible, more efficient approach to embedded realtime application… twitter.com/i/web/status/1…

4th March 2021
IoTWorldToday, IoTWorldSeries

Microsoft Ignite 2021: Innovation in COVID-19 Era Signals Future Trends dlvr.it/RtwYcg

4th March 2021
IoTWorldToday, IoTWorldSeries

At Microsoft Ignite: How IoT and Robotics Are Driving Industry 4.0 dlvr.it/Rttgwj

3rd March 2021
IoTWorldToday, IoTWorldSeries

🎙️ Introducing #EIOTWORLD speaker, Obinna Ilochonwu, Industrial IoT Architect at Schlumberger. 📅 Join his session… twitter.com/i/web/status/1…

2nd March 2021

Newsletter

Sign up for IoT World Today newsletters: vertical industry coverage on Tuesdays and horizontal tech coverage on Thursdays.

Special Reports

Our Special Reports take an in-depth look at key topics within the IoT space. Download our latest reports.

Business Resources

Find the latest white papers and other resources from selected vendors.

Media Kit and Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • IoT World Series
  • Channel Futures
  • RISC-V
  • Dark Reading
  • ITPro Today
  • Web Hosting Talk

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Login/Register

FOLLOW IoT World Today ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookies Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X