Panera Bread Testing AI-Powered Automated Ordering

Company says the system should improve reduce wait times, improve order accuracy and enhance the customer experience

Deborah Yao, Editor, AI Business

September 8, 2022

2 Min Read

Artificial intelligence will be taking your next order at the drive-thru lanes of Panera Bread.

This week, the casual dining chain started testing an AI-powered voice-ordering technology called Tori at two locations: Webster and Greece in the greater Rochester, New York area.

Panera Bread said the system should improve reduce wait times, improve order accuracy and enhance the customer experience. Panera Bread is using the technology from OpenCity.

With ordering automated, Panera staff will focus on other tasks such as preparing food. They also will be ready to assist if something goes awry.

If the pilot test goes well, Panera Bread could be rolling the system out to more locations in the future, said COO Debbie Roberts, in a statement. That means more customers could soon hear Tori’s pleasant but slightly clinical voice taking their orders.

OpenCity’s Tori integrates with a restaurant’s existing headsets, speaker posts, point-of-sale system and Kitchen Display System (KDS).

Restaurants are automating at a time of worker shortage, where higher hourly wages and even bonuses are being paid to recruit fast food employees.

In June, Panera Bread opened a fully digital take-out restaurant called “Panera To Go” in Chicago with plans for two stores in California and Washington, D.C. this year. Customers and food delivery drivers can pick up orders from shelves for quicker execution; there is no customer seating. Panera said 81% of its 2021 sales came from delivery, pick-up, drive-thru or catering businesses – rather than dine-in.

In April, Panera Bread began testing a robotic coffee system from Miso Robotics. The system automates coffee-making and uses predictive analytics on data such as volume, temperature and time to brew a “quality cup of coffee” each time, according to Miso.

Other chains are innovating with AI as well. Last year, McDonald’s partnered with IBM to automate its drive-thrus through AI technology. In June, McDonald’s reportedly expanded its pilot program to 24 stores from 10 in Illinois, where the chain is headquartered.

This article first appeared in IoT World Today’s sister publication AI Business

About the Author(s)

Deborah Yao

Editor, AI Business

Deborah Yao is an award-winning journalist who has worked at The Associated Press, Amazon and the Wharton School. A graduate of Stanford University, she is a business and tech news veteran with particular expertise in finance. She loves writing stories at the intersection of AI and business.

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