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April 28, 2017
Measuring 3500 square meters in size, the Siemens booth is the biggest at this year’s Hannover Messe trade show. The booth was outfitted with 30 kilometers worth of electrical cable, four kilometers of fiber optic cables, 15,000 meters of network cables, 500 network connections, and 1100 LED modules. In all, the booth took 3500 hours to assemble. One of the most prominent technologies on display at the booth was MindSphere, Siemens' IoT platform technology. In the following slides, we provide a virtual tour of the booth.
Brian is a veteran journalist with more than ten years’ experience covering an array of technologies including the Internet of Things, 3-D printing, and cybersecurity. Before coming to Penton and later Informa, he served as the editor-in-chief of UBM’s Qmed where he overhauled the brand’s news coverage and helped to grow the site’s traffic volume dramatically. He had previously held managing editor roles on the company’s medical device technology publications including European Medical Device Technology (EMDT) and Medical Device & Diagnostics Industry (MD+DI), and had served as editor-in-chief of Medical Product Manufacturing News (MPMN).
At UBM, Brian also worked closely with the company’s events group on speaker selection and direction and played an important role in cementing famed futurist Ray Kurzweil as a keynote speaker at the 2016 Medical Design & Manufacturing West event in Anaheim. An article of his was also prominently on kurzweilai.net, a website dedicated to Kurzweil’s ideas.
Multilingual, Brian has an M.A. degree in German from the University of Oklahoma.
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