Carlsberg Digitizes Operations With Beer-Monitoring Sensor Rollout

Carlsberg is digitizing its operations, in a new partnership with Onomondo that will see the rollout of a new software platform providing real-time sales insights, connecting teams and generating early warnings of potential issues.

The new platform, Digital DraughtMaster, uses pressure sensors in Carlsberg’s beer kegs to measure beer flow and availability allowing the data to be stored on the cloud and shared across teams. 

With its collaboration with Onomondo, Carlsberg is looking to roll out this sensor system across global operations, generating company-wide insights on beer usage and predicting potential issues before they happen.

Initially, Digital Draughtmaster will be rolled out in 10 countries from 2024. According to the partners, the system can then leverage Onomondo's Network Marketplace to connect Carlsberg to more than 630 networks in more than 180 countries.

Gregory Thomas, Carlsberg’s senior director, said the project is designed to meet three key challenges: operating devices across sites on a global scale, ensuring secure transmission of data to cloud environments and guaranteeing constant connectivity and functionality.

“This is a challenge that usually requires a patchwork of service providers,” said Thomas, “but by implementing Onomondo’s IoT SIMs and core network into our system, these headaches are removed in one fell swoop.”

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The new network infrastructure will also use Onomondo Connectors to securely transmit data from the Digital DraughtMaster to the AWS Cloud environment. The collected data can then be monitored and analyzed for potential anomalies to shift the company toward a predictive maintenance model. 

“Onomondo's software enables Carlsberg to troubleshoot remotely, reducing downtime and ensuring an uninterrupted customer experience,” the companies said in a statement. “The predictive maintenance capabilities of the Digital DraughtMaster, coupled with Onomondo's software, allow users to address potential problems before they impact beer flow.” 

“Onomondo’s objective has always been to … provide a simplified and unified network that provides IoT solutions with optimal coverage,” said Henrik Aagaard, Onomondo’s chief technology officer. “By collaborating with Carlsberg, we have built a solution that can function wherever their beer is consumed. 

“This is particularly important given the phasing out of 2G and 3G standards worldwide, making it crucial for the network and devices to demonstrate adaptability and remain future-proof.”