American Airlines senior data scientists Sai Nikhilesh Kasturi says an ethical framework will accelerate adoption of generative AI

Deborah Yao, Editor, AI Business

September 21, 2023

2 Min Read
Sai Nikhilesh Kasturi, a senior data scientist at American Airlines at Applied Intelligence Live! in Austin, Texas.
Deborah Yao

The tipping point that ushered in the era of generative AI came from the confluence of three factors: massive proliferation of data, advances in scalable computing and machine learning innovation.

But as awe-inspiring as the capabilities of generative AI are − be it text-to-image, text-to-text, text-to-video and others – adoption is being hindered by its well-known risks including bias, privacy issues, IP infringement, misinformation and potential toxic content.

“These are the high-level risks and concerns that every company or organization sees right now, and that’s the whole reason they are a little skeptical of using ChatGPT for their daily work,” said Sai Nikhilesh Kasturi, a senior data scientist at American Airlines at Applied Intelligence Live! in Austin, Texas.

His solution to mitigate these risks? Establish the right AI frameworks.

  1. Strategy and control

    1. AI policy and regulation

    2. Governance and compliance

    3. Risk management

  2. Responsible practices

    1. Model interpretation

    2. Transparent model decision-making

  3. Bias and fairness

    1. Define and measure fairness

    2. Test

  4. Security and safety

  5. Core practices to fine-tune model output

    1. Follow industry standards and practices

    2. Keep humans in the loop

    3. Monitor against model drift

“Once the ethical frameworks are built, and they are in place, the massive adoption of generative AI might increase over the years,” Kasturi said, citing Bloomberg’s prediction of market growth to $1.3 billion by 2032.

Traditional AI models were used for one specific task but the foundation models underpinning generative AI are being used for various tasks at the same time such that the training time has been reduced “drastically.” 

Asked how one can solve a sticky problem in generative AI of getting answers wrong – or making them up – Kasturi said one way is to use two AI systems to cross-check each other.

MIT and Google DeepMind researchers recently developed a method in which AI chatbots get to the right answer by debating each other.

This article first appeared in IoT World Today's sister publication AI Business.

About the Author(s)

Deborah Yao

Editor, AI Business

Deborah Yao is an award-winning journalist who has worked at The Associated Press, Amazon and the Wharton School. A graduate of Stanford University, she is a business and tech news veteran with particular expertise in finance. She loves writing stories at the intersection of AI and business.

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