https://www.iotworldtoday.com/wp-content/themes/ioti_child/assets/images/logo/footer-logo.png
  • Home
  • News
    • Back
    • IoT World 2020 News
  • Strategy
  • Special Reports
  • Galleries
  • Business Resources
    • Back
    • Webinars
    • White Papers
    • Industry Perspectives
    • Featured Vendors
  • Other Content
    • Back
    • IoT World 2020 News
    • Q&As
    • Case Studies
    • Features
    • How-to
    • Opinion
    • Video / Podcasts
  • More
    • Back
    • About Us
    • Contact
    • Advertise
    • Strategic Partners
  • IOT World Events
    • Back
    • Internet of Things World: San Jose
    • IoT World 2020 News
Iot World Today
  • NEWSLETTER
  • Home
  • News
    • Back
    • IoT World 2020 News
  • Strategy
  • Special Reports
  • Galleries
  • Business Resources
    • Back
    • Webinars
    • White Papers
    • Industry Perspectives
    • Featured Vendors
  • Other Content
    • Back
    • IoT World 2020 News
    • Q&As
    • Case Studies
    • Features
    • How-to
    • Opinion
    • Video / Podcasts
  • More
    • Back
    • About Us
    • Contact
    • Advertise
    • Strategic Partners
  • IOT World Events
    • Back
    • Internet of Things World: San Jose
    • IoT World 2020 News
  • newsletter
  • IIoT
  • Cities
  • Energy
  • Homes/Buildings
  • Transportation/Logistics
  • Connected Health Care
  • Retail
  • AI
  • Architecture
  • Engineering/Development
  • Security
ioti.com

Retail


Unprecedented IoT Deal Marries Labelling Tech with Sensors and Software

Unprecedented IoT Deal Marries Labelling Tech with Sensors and Software

The packaging firm Avery Dennison is teaming up with the IoT startup Evrythng to release a record number of IoT-connected products within three years.
  • Written by Brian Buntz
  • 21st April 2016

You can use Google to find a missing Android smartphone or the Apple equivalent—Find My iPhone app—when your iPhone is misplaced. But how about Googling the location of your lost wallet? Or, as the cyberpunk author Bruce Sterling said at SXSW a decade ago, Googling a missing pair of shoes.

In the not-too-distant future, scenarios like that may be possible thanks to a partnership with the packaging and labeling company Avery Dennison (Pasadena, CA) and the IoT sensor and software company Evrythng (London).

The two companies are teaming up to connect at least 10 billion pieces of clothing in the next three years with the first hitting the market within two months. The two companies believe that the figure is the largest number of IoT objects that will be produced in a single deal. While Avery Dennison will be able to attach sensor-based labels to clothing, Evrythng will provide a platform for tracking the data.

The deal could be the largest that the IoT industry has seen, Cisco CEO Niall Murphy told Fortune.

While smart clothing was one of the hottest technologies on display at CES earlier this year, this technology could be fundamentally different, says Roeen Roashan, Senior Analyst Digital Health at IHS (Copenhagen). “In this case, it may be necessary to distinguish between the Internet-of-clothes and smart clothing.” While smart clothing could involve special labels that, in some cases, include sensors, the initial focus will be on giving each item of clothing a unique identity for loyalty programs, Roashan says. “That would not be classified as smart clothing.”

Examples of the potential applications of the internet-of-clothes could assist consumers. For instance, there might be an app to check the manufacturing of a piece of clothing or could get information on how to reorder a worn piece of clothing. Retailer-friendly features like loyalty features or anti-theft programs could also be included.

Connecting clothing to the Internet would enable clothing and shoe makers to write custom apps for a specific piece of clothing. This strategy is different than other attempts to track clothing digitally. Depending on the application, the tags could sue serialized QR codes or RFID or NFC tags.

Evrythng ensures that its technology will protect data privacy and security thanks to its end-to-end security protocols, which is protected when it is harvested from the device and after it is transferred to the cloud. The company uses a token-based system to protect interactions with its API.

Smarter Products need enterprise-grade, end-to-end security to protect services, data and users. Based on industry best practices, Evrythng’s software and policies control: How users, apps, and devices are authenticated and approved.

Founded in 2012, Evrythng creates technology that has already been used for managing digital identities of an array of objects. The company has a significant roster of partners that includes the likes of Nest, ARM, Ubuntu, Cisco, and Deutsche Telekom.

Tags: Article Retail Vertical Industries News Business Resources

Related


  • Image shows edge computing circuit circle on blue cube background
    451 Research Report: Edge Analytics and IoT Platforms as Essential Tools for Digital Transformation
    Across the globe, enterprises are actively transforming their businesses with digital technology. The amount of investment varies from industry to industry depending on maturity and previous investments in business transformation. This transformation requires line-of-business owners to rethink the entire digital transformation journey—from technology to organizational structures to redesigning company processes—to find new revenue streams. Download […]
  • IoT Implementation Trends
    Most organizations have IoT plans but many aren’t sure how to achieve them
  • Image shows a businessman manager using tablet check and control for workers with Modern Trade warehouse logistics. Industry 4.0 concept
    Intelligent Manufacturing with Nutanix Xi IoT
    Industry 4.0 has begun — are you poised for success in the new era? Industry 4.0 is powered by IoT devices, sensors, and web-enabled applications that can process streams of manufacturing data right on the shop floor. IoT represents a computing paradigm shift from the centralized cloud model to the decentralized edge computing model. Watch […]
  • Image shows a businessman manager using tablet check and control for workers with Modern Trade warehouse logistics. Industry 4.0 concept
    Simple, Scalable, Secure Edge Intelligence for Real-time Analysis
    Harness the power of real-time data for predictive maintenance, enhanced customer experiences, optimized production processes, and more. To learn more, read the 451 Research Report: Edge Analytics and IoT Platforms as Essential Tools for Digital Transformation Brought to you by:  

Leave a comment Cancel reply

-or-

Log in with your IoT World Today account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Content

  • IoT: Islands of Things!
  • Service Excellence Through IoT-Driven Data
  • Ethereum’s Taylor Gerring Says Blockchain Is The Way Forward
  • Samsung IoT platform targets pop-up retail stores

News

View all

Private LTE Market Projected to Grow to $13 Billion

12th January 2021

IoT World Announces 2021 IoT World Advisory Board

9th December 2020

White Papers

View all

The eSIM Cookbook – Towards the Next Generation of Connected Devices

22nd February 2021

eSIM Delivers Greater Freedom for OEMs – by Beecham Research and Truphone

22nd February 2021

Special Reports

View all

Cybersecurity Protection Increasingly Depends on Machine Learning

28th October 2020

Webinars

View all

Weber’s Journey: How a Top Grill Maker Serves Up Connected Cooking

25th February 2021

From Insights to Action: Best Practices for Implementing Connected Device Security

15th December 2020

Galleries

View all

Top IoT Trends to Watch in 2020

26th January 2020

Five of the Most Promising Digital Health Technologies

14th January 2020

Industry Perspectives

View all

IoT Spending Holds Firm — Tempered by Dose of ‘IoT Pragmatism’

1st December 2020

The Great IoT Connectivity Lockdown

11th May 2020

Events

View all

IoT at the Edge

17th March 2021

Embedded IoT World 2021

28th April 2021 - 29th April 2021

IoT World 2021

2nd November 2021 - 4th November 2021

Twitter

IoTWorldToday, IoTWorldSeries

📢 Announcing #EIOTWORLD sponsor, @aicas_IoT — a flexible, more efficient approach to embedded realtime application… twitter.com/i/web/status/1…

4th March 2021
IoTWorldToday, IoTWorldSeries

Microsoft Ignite 2021: Innovation in COVID-19 Era Signals Future Trends dlvr.it/RtwYcg

4th March 2021
IoTWorldToday, IoTWorldSeries

At Microsoft Ignite: How IoT and Robotics Are Driving Industry 4.0 dlvr.it/Rttgwj

3rd March 2021
IoTWorldToday, IoTWorldSeries

🎙️ Introducing #EIOTWORLD speaker, Obinna Ilochonwu, Industrial IoT Architect at Schlumberger. 📅 Join his session… twitter.com/i/web/status/1…

2nd March 2021
IoTWorldToday, IoTWorldSeries

#Smartbuilding technology lays the foundation for #energyefficiency efforts but also new COVID-19 goals, such as… twitter.com/i/web/status/1…

2nd March 2021

Newsletter

Sign up for IoT World Today newsletters: vertical industry coverage on Tuesdays and horizontal tech coverage on Thursdays.

Special Reports

Our Special Reports take an in-depth look at key topics within the IoT space. Download our latest reports.

Business Resources

Find the latest white papers and other resources from selected vendors.

Media Kit and Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • IoT World Series
  • Channel Futures
  • RISC-V
  • Dark Reading
  • ITPro Today
  • Web Hosting Talk

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Login/Register

FOLLOW IoT World Today ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookies Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X