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Video: AutoTrader On Creating Data Value

Data on consumer activity can be useful for trade customers.

Berenice Baker

July 6, 2022

1 Min Read
AutoTrader insight director Nick King
AutoTrader insight director Nick King.Informa

Having evolved from a print title with the third-highest circulation in the UK, AutoTrader has rebranded as a new media business intelligence company, boasting 440,000 vehicles for sale at any one time and attracting 11 million users.

Speaking at the AI and Quantum Summit London, AutoTrader insight director Nick King said that he uses AI to take information on site visitor behavior and turn that into useful insights for trade customers, such as car retailers, manufacturers, and finance and leasing houses.

About the Author(s)

Berenice Baker

Editor, Enter Quantum

Berenice is the editor of Enter Quantum, the companion website and exclusive content outlet for The Quantum Computing Summit. Enter Quantum informs quantum computing decision-makers and solutions creators with timely information, business applications and best practice to enable them to adopt the most effective quantum computing solution for their businesses. Berenice has a background in IT and 16 years’ experience as a technology journalist.

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