AiDEN Automotive’s vehicle communication service, AiDEN Hub, was on display at Mobile World Congress in Barcelona this week.

Initially announced at the end of February, the bi-directional communication service is designed to enable real-time communication and services between vehicles, spanning different brands, infrastructure and service providers. 

Visitors at MWC were able to  test drive a Lync&Co AiDEN-enabled car to see the system in action.

The service addresses ongoing problems with interoperability and bi-directional connected service in the automotive industry.

"Different car brands cannot talk to other car brands, cities can't talk to cars, insurance companies can't talk to cars, and most communication to vehicles is one-way – the industry's current infrastructure is too slow and fragmented, and everyone does it differently," said Niclas Gyllenram, AiDEN Automotive’s CEO. "We knew it was possible to create a world where your vehicle anticipates your every need, delivering tailored services to you in an instant while at the same time providing a platform for OEMs and service providers to create added value for drivers, while also creating new revenue streams. It's a win-win-win for everyone."

The AiDEN Hub allows OEMs to manage services and data through one system, instead of coordinating data streams from several service providers. 

Trials of the system and its possible use cases are also underway with partners including Volvo and Lynk.