Two of the world’s biggest tech companies are teaming up to explore the market for automated driving solutions.

South Korea’s LG Electronics and Canada’s Magna will leverage their own specific areas of expertise in the tie-up.

Seoul’s LG has gained a reputation as one of the leading names in the field of in-car infotainment, specializing in audio, video, navigation and telematics systems. Ontario-based Magna, meanwhile, is one of the largest suppliers of components and systems to automakers.  

Together, they have signed an agreement to develop a proof of concept for an automated driving/infotainment solution that aims to provide enhanced experiences for customers.

Under the agreement, the pair will investigate the technical feasibility of integrating LG’s infotainment capabilities with Magna’s Advanced Driver Assistance System (ADAS) and automated driving technologies.

LG’s Vehicle component Solutions (VS) arm has been eyeing new openings in the automotive market and believes the increased connectivity of cars of the future presents new opportunities. Magna, meanwhile, signified its burgeoning global influence in the ADAS arena by buying Swedish company Veoneer Active Safety in December for $1.525 billion.

According to the companies, the concept will focus specifically on “creating executable infotainment-ADAS solutions to better meet carmakers’ vehicle programs” – the theory being that two experts in their respective arenas should be able to deliver an attractive product working together.

Both companies have an individual presence at CES and are using the event to further discuss their plans. They are also expected to speak to automakers to gauge potential interest.

“We are excited to work with Magna, now in the automated driving sector, to develop a proof of concept that could bring value expanding beyond our cockpit domain,” said Eun Seok-hyun, president of LG VS. “We plan to work closely together to demonstrate potential ADAS innovations that could help automakers address some of their toughest challenges.”

The pair already have extensive experience working together. In July 2021 they formed a joint venture called LG Magna e-Powertrain Co., Ltd, to manufacture powertrains and other hardware for electric vehicles.


The partnership has been a success, with plants already operating in Incheon, South Korea, and Nanjing, China, and a third under construction and scheduled to open later this year in Ramos Arizpe, Mexico. This facility will be used to produce inverters, motors and onboard chargers to support General Motors’ electric vehicle (EV) production.