The collaboration aims to improve automated driving functions using generative AI

Liz Hughes, Editor, IoT World Today

February 29, 2024

1 Min Read
Smart car  Autonomous self-driving mode vehicle on highway road IoT concept with graphic sensor radar signal system and internet sensor connect.
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Bosch has teamed with Microsoft to explore how to harness generative AI to vehicle enhancements and safety.

Together they are pursuing using generative AI to improve automated driving functions to make them as safe as possible, announced this week at Bosch Connected World (BCW) in Berlin. 

They anticipate that generative AI could enable vehicles to evaluate situations and respond accordingly, enhancing overall road user safety. Sixty percent of respondents to Bosch’s Tech Compass survey on technology and AI said greater safety on the roads is a top priority. 

Bosch and Microsoft anticipate that their collaboration will elevate automated driving function performance to the next level. They aim to leverage generative AI to help enhance in-vehicle convenience and ensure greater safety for all road users.

Bosch says its comprehensive understanding of vehicles as well as automotive-specific AI expertise and access to vehicle senator data to feed the generative AI will be invaluable. 

“In our unwavering commitment to safer roads, Microsoft is eager to explore collaboration opportunities with Bosch to pioneer the realm of generative AI,” said Uli Homann, Microsoft CVP.

It’s not the first time the two companies teamed on automotive. They previously partnered to develop a universal software platform that links cars and the cloud seamlessly. Bosch and Microsoft officials say they look forward to their latest collaboration to identify new opportunities for integrating cutting-edge AI technology into their customers’ experience and the autonomous vehicle industry.” 

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About the Author(s)

Liz Hughes

Editor, IoT World Today, IoT World Today

Liz Hughes is an award-winning digital media editor with more than two decades of experience in newspaper, magazine and online media industries. 

A proven digital media strategist and editor, Liz has produced content and offered editorial support and leadership for a variety of web publications, including Fast Company, NBC Boston, Street Fight, QuinStreet, WTWH Media, AOL/Patch Media and Design News.

A skilled social media strategist experienced in developing and maintaining an audience across multiple platforms and brands, Liz also enjoys sharing her knowledge and expertise to help businesses small and large.

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