Samsung is among the retailers showcasingtheir latest tech advancements at NRF 2023 Jan. 15-17 in New York. 

Samsung is  displaying a host of new retail technologies aimed at elevating consumer experiences; including immersive advertising, data-led in-store insights and a more personalized shopping experience.

The company is demonstrating the possibilities of immersive advertising and product displays that target visitors through sight, smell and sound, in a development that Samsung says could be a game changer for brick-and-mortar stores. 

“NRF attendees can observe first-hand how this technology, which is powered by Harman, a Samsung company, MagicInfo software and Blueforce Development, a leader in edge-based IoT sensor fusion, cueing and autonomous orchestration, can trigger their senses – whether it’s a digital ad showcased or the sound of coffee pouring,” the company said.

In addition, Samsung unveiled its latest Samsung Kiosk at the show – the Windows 10 IoT Enterprise edition. This self-service display features a speaker, printer, scanner and payment service to create a one-stop shop for customers.

Samsung is also showcasing its latest mobile devices for employers and employees alike, designed for a range of tasks including barcode scanning, mobile point of sale, payment processing and communications. 

“Consumer expectations are ever-evolving, which is prompting retailers of all sizes to dramatically transform the way they meet these growing demands,” said Chris Mertens, Samsung vice president of U.S. sales. “Delivering quality products is no longer enough – retailers must now entice and delight customers in ways that create meaningful connections and experiences.”