7-Eleven Japan Gets Smart Advertising

The AI-based vision system from Sony Semiconductor Solutions is being rolled out at 500 convenience stores in Japan

Scarlett Evans, Assistant Editor, IoT World Today

April 30, 2024

1 Min Read
Exterior of a 7-Eleven convenience store at night in Tokyo

7-Eleven convenience stores in Japan are getting AI-based vision systems to improve in-store advertising.

The project is being conducted by Sony Semiconductor Solutions (SSS) and will see the company’s edge AI-driven vision detection solution introduced at 500 convenience store locations in Japan.

The tool uses on-sensor AI to detect when a customer sees digital signage, counting how many people stop to look at the advert and how long they spend looking at it. The placement and content of these adverts are then adapted based on this information to increase the reach and impact of in-store advertising. 

SSS noted that the system “does not output image data capable of identifying individuals”, working to ensure privacy and anonymity while collecting in-store information. 

SSS’s edge AI-sensing platform AITRIOS is used to build and operate the in-store solution. The company said the platform “delivers a complete service without the need for third-party tools, enabling simple, sustainable operations.”

About the Author(s)

Scarlett Evans

Assistant Editor, IoT World Today

Scarlett Evans is the assistant editor for IoT World Today, with a particular focus on robotics and smart city technologies. Scarlett has previous experience in minerals and resources with Mine Australia, Mine Technology and Power Technology. She joined Informa in April 2022.

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