Peachtree Corners Tests Traffic Management Software

Peachtree Corners is deploying a smart traffic management solution to predict congestion and support safer roads, in a partnership with Israeli startup ITC Intelligent Traffic Control (ITC). 

Under the terms of the partnership, ITC will provide its agnostic software solution that connects to existing traffic infrastructure to monitor traffic and predict particularly busy times to mitigate potential dangers. 

The software uses computer vision analysis to identify and monitor road obstacles and collect data on features such as traffic speed, flow and acceleration, as well as pedestrian activity. These data points are then used to create a traffic model to highlight patterns in different areas, creating a holistic traffic map for city planners.

"This cost-effective traffic solution is going to be a game-changer for cities across the U.S.,” said Brandon Branham, Curiosity Lab Executive Director. “The ease of scalability is also impressive, which makes this even more appealing to city managers and CTOs across the country. As a city, we are excited to witness how ITC continues to improve our residents' daily driving experience."  

Users can also create traffic simulations on the platform, creating theoretical scenarios for the software to solve and help city planners adapt traffic management solutions to meet specific targets.

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"Our software not only learns and adapts traffic signals and patterns in real-time, but also has the capability to manage traffic to prioritize certain categories of road users," said Dvir Kenig, ITC’s CTO. "This allows cities to manage each intersection or corridor differently based on the type of traffic they are seeing and/or time of day."

The tech is to be rolled out in selected Peachtree Corners' traffic intersections for demonstrations and testing. The deployment marks the first U.S. use of the solution, which was previously deployed in Israel and Australia. 

"Curiosity Lab will serve as a real-world playground for us to continue to develop our solution and to officially launch in the U.S. with an official office in the Innovation Center," said Aharon Brauner, ITC’s CEO. "Proven to be 99% accurate in both daytime and nighttime scenarios, our solution is more accurate than human or other data collectors, and we are looking forward to using this opportunity to enhance traffic management throughout Curiosity Lab's ecosystem."