The initiative will mark smart devices with robust cybersecurity standards with a logo, to give consumers greater insight into the security of smart products

Scarlett Evans, Assistant Editor, IoT World Today

March 18, 2024

2 Min Read
The Trust Mark will appear as a shield logo on certified devices
The Trust Mark will appear as a shield logo on certified devicesGetty

The Federal Communications Commission (FCC) has approved a new labeling program to identify smart products with robust cybersecurity standards.

The Cyber Trust Mark program is a voluntary initiative for smart devices on the consumer market, including baby monitors, smart TVs and security cameras. As part of the program, companies can submit their smart devices for testing and evaluation under third-party administrators. 

The initiative was first launched last July, similar to the energy star rating given to different home appliances, with the Trust Mark to be a shield logo appearing on certified devices.

The FCC said the initiative will help consumers “make informed purchasing decisions, differentiate trustworthy products in the marketplace and create incentives for manufacturers to meet higher cybersecurity standards.” 

The U.S. Cyber Trust Mark will initially appear on wireless consumer IoT products that meet the program’s cybersecurity standards, alongside a QR code that consumers can scan for details about the product's security features.

“Our expectation is that over time more companies will use the Cyber Trust Mark — and more consumers will demand it,” said Jessica Rosenworcel, FCC Chair. “This has the power to become the worldwide standard for secure Internet of Things devices.” 

Related:White House Launches IoT Cybersecurity Labeling Program

An exact timeline of when the Trust Mark’s may appear has not been disclosed, with the decision of what will be included in the Mark still under discussion.

The FCC said it will seek public comment on additional potential disclosure requirements, including whether software or firmware is developed in a nation deemed a security risk for the U.S. 

The announcement comes as the use of connected devices continues to grow.  The commission cited a third-party estimate that there will be more than 25 billion connected IoT devices in operation by 2030. 

As more devices come online, consumers and businesses alike are increasingly vulnerable to attack and the Trust Mark program is a key part of the Biden administration’s cybersecurity strategy to combat these vulnerabilities.

“To get to this point, we know we need to work with our federal partners, manufacturers, retailers, and cybersecurity groups,” said Rosenworcel. “This is no small task. But it’s worth it. Because the future of smart devices is big and the opportunity for the U.S. to lead the world with a global signal of trust is even greater.”

About the Author(s)

Scarlett Evans

Assistant Editor, IoT World Today

Scarlett Evans is the assistant editor for IoT World Today, with a particular focus on robotics and smart city technologies. Scarlett has previous experience in minerals and resources with Mine Australia, Mine Technology and Power Technology. She joined Informa in April 2022.

Sign Up for the Newsletter
The most up-to-date news and insights into the latest emerging technologies ... delivered right to your inbox!

You May Also Like