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Robotics, Augmented Reality, Drones Rule Super Bowl 2024

Liz Hughes

February 8, 2024

2 Min Read
CBS Sports

Coverage of Super Bowl LVIII from Las Vegas will be nothing short of what you’d expect from a Las Vegas production. 

CBS Sports’ broadcast technology for the game incorporates everything from HD to 4K zoom to augmented reality (AR) cameras covering every angle and giving viewers a closer look than ever before. In fact, Super Bowl 2024 will mark the first time CBS Sports telecasts a Super Bowl game in 1080p.

Taking advantage of the Las Vegas landscape, the CBS coverage will also include three sky cams, two fly cams including a “trolley cam” and three drones offering views between Allegiant Stadium and areas along the Las Vegas Strip including the now-famous Las Vegas Sphere. 

Twenty-three augmented reality cameras will be used in combination with the CBS broadcast, Nickelodeon’s presentations and on the strip. CBS will also integrate AR graphics into its coverage. 

Plus, 24 live robotic cameras will be mounted inside the stadium and throughout the stadium.

Snickers, a Mars company, is also launching a Super Bowl-themed AR experience to the Apple Vision Pro headset. Fans who own a headset can enter the virtual experience where they can practice kicking field goals and visit ‘football oracle” T.J. Watt of the Pittsburgh Steelers. 

Viewers can also access the experience on their smartphones and can submit embarrassing moments for the chance to win an at-home football viewing set-up.

Drone Free Zone

Aside from Drone views from CBS cameras, don’t even think about flying your drone near the Super Bowl or be ready to face hundreds of thousands of dollars in fines. 

The FAA has imposed temporary flight restrictions over Las Vegas prohibiting all drone flights from within a 30-mile radius of Allegiant Stadium, and essentially the entire Las Vegas metropolitan area.

Read more about:

Super Bowl

About the Author(s)

Liz Hughes

Editor, IoT World Today, IoT World Today

Liz Hughes is an award-winning digital media editor with more than two decades of experience in newspaper, magazine and online media industries. 

A proven digital media strategist and editor, Liz has produced content and offered editorial support and leadership for a variety of web publications, including Fast Company, NBC Boston, Street Fight, QuinStreet, WTWH Media, AOL/Patch Media and Design News.

A skilled social media strategist experienced in developing and maintaining an audience across multiple platforms and brands, Liz also enjoys sharing her knowledge and expertise to help businesses small and large.

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