The partnership, alongside Neon Group, leverages robots to create immersive educational and entertainment experiences

Scarlett Evans, Assistant Editor, IoT World Today

January 3, 2024

1 Min Read
Boston Dynamics' Spot robot in action
Getty

Boston Dynamics has partnered with entertainment company Neon Group to create robotic-powered experiences for entertainment and educational purposes.

Under the collaboration, they will use Boston Dynamics’ robotic technologies to create immersive experiences which the companies say will usher in a “new era of experiential storytelling.” 

Animax, Neon’s animatronics subsidiary, will also participate in the project. 

The Nashville-based firm is known for its themed experiences, having created animatronics for major franchise experiences including Avatar, Jurassic Park, Marvel and Harry Potter.

Michael Mattox, Animax’s executive vice president, said the union is set to transform the animatronics industry, supporting Animax’s expansion and fulfilling a “growing need for immersive entertainment experiences worldwide."

Welby Altidor, Neon’s chief creative and innovation officer, said the collaboration will combine advanced robotics and storytelling to create “intimate, immersive narratives that bring technology and audiences closer than ever.”

"We are thrilled about the collaboration with Neon and Animaxfor the development of fully untethered entertainment robots,” said Marc Theermann, Boston Dynamics’ chief strategy officer. “These exceptionally interactive creatures are poised to captivate consumers through novel and exciting engagements. 

Related:Boston Dynamics Robot Dog Begins Artist Residency

“By joining forces with Neon, a frontrunner in immersive storytelling, we're blending our cutting-edge technology with their enchanting storytelling expertise."

While the exact nature of the project has not yet been disclosed, the results of the project will be revealed at the end of 2024.

About the Author(s)

Scarlett Evans

Assistant Editor, IoT World Today

Scarlett Evans is the assistant editor for IoT World Today, with a particular focus on robotics and smart city technologies. Scarlett has previous experience in minerals and resources with Mine Australia, Mine Technology and Power Technology. She joined Informa in April 2022.

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