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State-of-the-Art Fan Experiences at Super Bowl 2024

Scarlett Evans

February 8, 2024

1 Min Read

Super Bowl fans will have access to a range of immersive and personalized experiences to make their home viewing even more special. 

Nickelodeon and CBS Sports have created the first-ever alternate telecast for the Super Bowl, airing on the children’s television channel and featuring characters from SpongeBob SquarePants across the screen and in the announcers’ box. 

Using AR, animations such as slime cannons will appear on the screen announcing a touchdown, as well as jellyfish, pineapples and slime trails following players around the field, in a bid to appeal to younger audiences.

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Super Bowl

About the Author(s)

Scarlett Evans

Assistant Editor, IoT World Today

Scarlett Evans is the assistant editor for IoT World Today, with a particular focus on robotics and smart city technologies. Scarlett has previous experience in minerals and resources with Mine Australia, Mine Technology and Power Technology. She joined Informa in April 2022.

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