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NFL Partners With Roblox to Bring the Super Bowl to the Metaverse

The gaming platform will offer fans immersive virtual experiences ahead of Super Bowl LVII

Scarlett Evans

February 6, 2023

1 Min Read
Warner Music Group

The NFL has partnered with Roblox to create a series of virtual experiences ahead of Super Bowl LVII. 

Under the collaboration, Roblox is being used as a platform for an experience dubbed “Super NFL Tycoon.” The new simulation offers users the chance to experience being an NFL team owner, undertaking tasks from drafting a team and building an "Intuit Stadium," to managing cash flow, payroll, taxes and customer acquisition with the help of Intuit's products. 

In addition to the experience, Roblox is also hosting a virtual concert for the NFL’s Super Bowl LVII pregame on Feb. 10, featuring musician Saweetie. 

The virtual concert will take place at 7 p.m. ET in Warner Music Group’s Rhythm City, a new destination on Roblox announced earlier this week, and will re-air every hour until Feb. 12.

"I'm really excited to bring this iconic moment to the metaverse and share my music with a whole new audience in such a unique way,” said Saweeti. “As an artist, innovator, and football fan, to be able to perform during Super Bowl LVII weekend in this new world – Rhythm City on Roblox – is something I never imagined that I would be involved in. I am very grateful and happy about this opportunity. I can't wait for fans to experience what we've created."

Related:ChatGPT Teams With Avocados From Mexico for Super Bowl

Fans who virtually attend the Saweetie Super Bowl Concert can also get digital items, such as clothes or hairstyles on the Roblox marketplace, or win items by finishing challenges. 

A designated portal will be set up to allow users to move seamlessly from the Super NFL Tycoon to the virtual concert in Rhythm City.

Read more about:

Super Bowl 2023

About the Author(s)

Scarlett Evans

Assistant Editor, IoT World Today

Scarlett Evans is the assistant editor for IoT World Today, with a particular focus on robotics and smart city technologies. Scarlett has previous experience in minerals and resources with Mine Australia, Mine Technology and Power Technology. She joined Informa in April 2022.

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