IoT Food Safety Program Enhances Supply Chain Transparency, Traceability

Wiliot, an Israeli startup developing IoT supply chain tech, has announced a new food safety initiative to improve transparency and traceability in supply chains. 

The company is partnering with food supply chain companies iFoodDS and Trustwell, incorporating its IoT Pixel devices into their product supply chain.

The battery-free, wireless Pixels adhere to food and product packaging, providing real-time insight into produce information, including location, temperature and carbon footprint, to enable greater transparency throughout the supply chain. 

According to Wiliot CMO Steve Statler, the tech demonstrates the “unprecedented possibilities” of ambient IoT.

“The entire food industry can move beyond QR codes, advance shipping notices and electronic documentation to a new traceability paradigm that is infinitely faster, entirely real-time and drastically reduces the cost of manual labor and technology infrastructure,” said Statler.

The initiative would also help food supply chains to meet the Food Safety Modernization Act’s (FSMA) 204 Traceability rule – a new regulation that requires food facilities to implement effective systems for tracking and tracing food products. 

The new regulation is set to come into effect on January 20, 2026.

“This goal of better protecting consumers cannot be achieved without creating greater transparency and traceability throughout the entire chain of food production distribution system,” said Frank Yiannas, one of the authors of FSMA Rule 204.

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“Wiliot, iFoodDS, and Trustwell are uniquely equipped to make this transparency a reality faster and more efficiently thanks to their collective embrace of a new technology paradigm unlike anything we’ve seen before.”