Tactics for Successfully Selling IoT Technologies

While this year has proven the value of digitization, many enterprises need persuasion. Experts discuss strategies for successfully selling IoT.

Lauren Horwitz

October 12, 2020

1 Min Read

In 2020, we have come to recognize how imperative digitization and connected things are for everyday tasks. They have also created a host of new, remote possibilities, from remote monitoring of patients and equipment to real-time updating of trucks on the road.

But many selling Internet of Things technologies still struggle to understand the underlying business challenges of their customers or how to demonstrate the ROI of IoT to their constituencies.

In this video conversation, Steve Brumer of BH IoT Group and Bill Kleyman of Switch discuss strategies for successfully selling IoT.

Check out this video on successfully selling IoT here.


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About the Author(s)

Lauren Horwitz

Lauren Horwitz is a senior content director on Channel Futures, Channel Partners and IoT World Today.

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