March 2, 2023
Samsung showcased its 2023 portfolio of smart home appliances and digital tools at the first-ever European Samsung Summit, hosted at the end of February.
Among the technologies on display was a new IoT Hub integrated with Samsung TVs, allowing devices to be paired to the television without requiring an external dongle.
Samsung’s latest smart home appliances have an emphasis on helping customers reduce energy consumption, as well as streamlining everyday tasks. Its device, SmartThings Energy, automatically detects the amount of energy that connected Samsung devices consume, and triggers AI Energy Mode to ensure devices use only what they need, with Samsung estimating the tool can reduce power consumption on compatible appliances by up to 15% for refrigerators and up to 70% for washing machines.
“Combining energy saving potential with powerful AI, seamless connectivity, and customized but premium designs, Samsung’s expanded Bespoke line-up will lead the way for consumers to enjoy more personalized and environmentally conscious lifestyles,” the company said.
Samsung also showcased its AI-enabled oven range, designed to allow customers to monitor and control the food’s cooking via an in-built webcam and associated mobile app.
“At Samsung, we innovate to create connected experiences that help our customers to save energy and live more convenient lifestyles,” said Benjamin Braun, Samsung Europe’s CMO. “From industry-leading Neo QLED and OLED TVs to washing machines that use AI to choose the amount of time, detergent and water actually needed, our products are alive and connected through SmartThings.”
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