2017 Salary Guide: 15 Hottest Digital Marketing Jobs – And What They Earn
It’s an exciting time to be working in or entering the creative field. Companies are hiring to fill a range of roles, particularly to support online and customer experience initiatives. And because demand is often outpacing supply when it comes to top talent, salaries are rising.
September 14, 2016
![Salary Guide Marketing Hero 2 Salary Guide Marketing Hero 2](https://eu-images.contentstack.com/v3/assets/blt31d6b0704ba96e9d/blt73e70fafa2372e7c/63abe79ddd6ec0256ca96c41/Salary-Guide-Marketing-Hero-2-4.png?width=700&auto=webp&quality=80&disable=upscale)
Job description: Leads a company’s day-to-day marketing operations. May also be in charge of sales, product management, partnership marketing, customer service, customer retention and other functions. Reviews and coordinates marketing budgets, campaigns and vendor contracts to meet organizational goals.
Source: The Creative Group
Job description: Develops marketing and promotional communications strategy and materials for a company or product, and ensures marketing programs align with public relations activities. Assists in preparation of long- and short-term marketing plans, pricing policies and budgets.
Source: The Creative Group
Job description: Directs market messaging activities and supervises marketing staff. Requirements include all of those listed for marcom manager but with more extensive work experience within each function.
Source: The Creative Group
Job description: Designs content and functionality for mobile platforms including Android, BlackBerry, HTML5 and iOS. Must have a thorough understanding of both the graphic and functional aspects of web and mobile design.
Source: The Creative Group
Job description: Serves as a liaison between design and development teams and scopes digital projects. Also responsible for staying abreast of the evolving design, technology and media landscape, including the emergence of new standards and protocols.
Source: The Creative Group
Job description: Oversees production of creative collateral. Duties include maintaining client relationships, soliciting quotes and estimates, procuring products and services needed for project execution, and managing budgets and schedules. Also serves as a liaison between creative staff and clients and ensures customer satisfaction, quality control and timely delivery of final products.
Source: The Creative Group
Job description: Develops user experience strategies, including information design, online content strategy and lead-generation tactics for web, mobile, email, social and digital advertising media. Familiarity with customer relationship management software like Salesforce and NetSuite is a plus, as are skills in search engine optimization, search engine marketing and web analytics.
Source: The Creative Group
Job description: Creates satisfying experiences for users of a product, often drawing on results from user research and workflow analysis. Areas of focus may include content, controls, visual design, packaging, customer/technical support, branding and other aspects of UX. Also responsible for producing usage scenarios, site maps, taxonomies and wireframes.
Source: The Creative Group
Job description: Designs for a variety of platforms, which may include internet and intranet sites, games, movies, kiosks, and wearables. Creates the concepts, artwork and layouts for digital projects based on creative briefs and client meetings. Understanding of web design issues, including browser usability and cross-platform compatibility, is necessary.
Source: The Creative Group
Job description: Meets with internal stakeholders or external clients to discuss objectives for internet and intranet sites and other online initiatives. Provides expert creative guidance on the overall look, feel and functionality of web design projects, and produces compelling artwork (including images, icons and banners) and layouts that are appealing and user-friendly. Also conducts QA work to identify possible problems before launch.
Source: The Creative Group
Job description: Develops appealing and user-friendly web- and mobile-based applications. Uses a combination of markup languages to write web pages and provides website maintenance and enhancements. Produces functional requirement documents and specifications and creates quality mockups and prototypes on tight timelines. Also builds cascading style sheets (CSS) that are consistent across all browsers and platforms and maintains graphic standards and branding throughout a product’s interface.
Source: The Creative Group
Job description: Develops content strategy based on a company’s or client’s business objectives and a customer’s or end user’s needs. Also responsible for overseeing content requirements and creating content strategy deliverables (including content audits, gap analyses, taxonomies, metadata frameworks, style guides, content migration plans and editorial calendars) across a project life cycle.
Source: The Creative Group
Job description: Develops and implements plans to achieve online marketing and sales goals. Helps define e-commerce objectives and strategies. Develops project budgets, monitors costs and provides status reports to leadership. May lead or participate in search engine optimization/search engine marketing efforts and use web analytics software to gain insight into user behaviors.
Source: The Creative Group
Job description: Runs email campaigns that inform consumers and business partners of new products and services or company announcements. Responsible for managing and segmenting contact lists using marketing automation software such as Marketo and Act-On, crafting email copy, and handling customer feedback. Also analyzes results and develops testing plans to continuously improve email performance.
Source: The Creative Group
Job description: Acts as a frontline brand manager by interacting with customers and fans on various web platforms to foster a sense of community involvement. Duties may include initiating, moderating and monitoring live online conversations; creating or editing online content; sparking discussion on various social networking sites; and reporting usage data.
Source: The Creative Group
Job description: Acts as a frontline brand manager by interacting with customers and fans on various web platforms to foster a sense of community involvement. Duties may include initiating, moderating and monitoring live online conversations; creating or editing online content; sparking discussion on various social networking sites; and reporting usage data.
Source: The Creative Group
By Diane Domeyer
According to The Creative Group Salary Guide, average starting compensation for creative positions is projected to increase an average of 3.6 percent in 2017. Jobs requiring digital skills – like user experience and mobile designers – are seeing the biggest pay gains.
Related: 2017 Salary Guide: IoT’s Captains, Data Stars, Security Pros, Developers
In addition to higher salaries and signing bonuses, more companies are offering perks that support work-life balance and highlighting the positive aspects of their corporate culture to secure the talent they seek.
Download the full report here.
Diane Domeyer is executive director of The Creative Group (TCG), a specialized staffing service placing interactive, design, marketing, advertising and public relations professionals. When she’s not managing operations for TCG’s locations across North America or speaking and tweeting about career and workplace trends, you can find her on a bike or spending time with her husband, five kids and grandchildren. For more information, visit roberthalf.com/creativegroup.
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