NFL 2024 Interactive Super Bowl Experience

Scarlett Evans, Assistant Editor, IoT World Today

February 9, 2024

1 Min Read

The NFL, in collaboration with Toyota, has also created an interactive Super Bowl experience at the Mandalay Bay South Convention Center in Vegas. The 700,000-square-foot space has been transformed into a kind of NFL-themed theme park.

Fans who weren’t able to get tickets for the game itself will be able to take part in interactive games, such as the 40-yard dash, get player autographs, and take photos with the Super Bowl Rings and Vince Lombardi trophy.

WIT, a digital activation platform, has also created a Las Vegas-style spin-to-win game for the NFL website where users spin the wheel to potentially win an NFL shop gift card. The game marks WIT’s second collaboration with Super Bowl, having launched a runner game last year to coincide with the league’s “Run With It” campaign. 

The Raiders and Allegiant Stadium also both have partnerships with the AI chatbot platform, ON. While no specific announcements have been made for the companies’ collaboration for this year’s game, the chatbot will be available to offer information to viewers throughout the game.

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Super Bowl

About the Author(s)

Scarlett Evans

Assistant Editor, IoT World Today

Scarlett Evans is the assistant editor for IoT World Today, with a particular focus on robotics and smart city technologies. Scarlett has previous experience in minerals and resources with Mine Australia, Mine Technology and Power Technology. She joined Informa in April 2022.

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