John Deere Aims to Connect 1 Million More Machines

Deere machines wirelessly connect to each other so farmers can view activities remotely

Chuck Martin, Editorial Director AI & IoT

April 11, 2023

3 Min Read

The John Deere vision of tech-enabled farming involves a high degree of connectivity.

In addition to hundreds of sensors in its farming machines that track everything from seed planting to fertilizing and weeding, the Deere machines need communication capabilities to be able to deal with the rapid information collection and flow.

For example, to assure that crops are fertilized on schedule without later duplication,  farming equipment must be continually connected to precisely track where it’s going and where it has been.

On large farms, with numerous machines running in fields simultaneously, connectivity among machines is also necessary for coordination purposes.

“We have customers who have more than 1 million acres of farmland,” Jonny Spendlove, senior product manager of connectivity at John Deere, said at the John Deere Tech Summit, a three-day private event for media and tech influencers held in Austin.

“A customer we're working with has 20,000 acres and they're spraying their crops eight times during the growing season,” said Spendlove. 

“Imagine you're trying to spray 15,000 football fields eight times. That's a lot of land you're spraying, so many of them will use two sprayers and you don't want to overlap what’s already sprayed. When two sprayers working a field come together, they utilize data sharing to make sure they don't spray the same area twice. They can't do that unless they're connected.

Related:John Deere Creates Farm of the Future

“This is a technology that allows our customers and our machines to share data with other operators or other machines in a field while they're working at the same time.”

On a large farm, Deere machines are wirelessly connected to each other, and the farmer can view the actions and productivity on a PC screen or a mobile device.

Adding connectivity into tractors is not new for Deere, but it’s becoming more critical as more self-operating and self-driving technology is added.

“We have about 500,000 machines that are connected, and these are primarily utilizing cellular terrestrial connectivity between our construction and ag divisions,” said Spendlove. “We have an ambition to connect another 1 million machines by 2026. This will primarily be terrestrial cellular connectivity, but this is a global goal. And many of these machines will be connected by satellite between now and 2026. The connectivity opportunity will allow us to drive more productivity, more efficiency and more sustainability into agriculture over the next several years.”

Deere is pursuing increasing its overall communication capabilities both in the United States and Brazil.

Related:John Deere Takes Seed Planting to a New Level

“Our immediate needs for a satellite communications partner are essentially high performing, medium bandwidth, but somewhat low latency,” said Spendlove. “We know that over time, we're going to be introducing new use cases that are going to require lower latency and higher bandwidth, so we're preparing for that as part of this process.”

For personal communications, the tractors have screens in the cab and with cellular connections, operators in the cabs can call in help from farm technicians who may be back at the center of the farm to get problems resolved remotely without requiring a trip to the machine. Deere dealers also can be patched in remotely when necessary.

“We all use connectivity so often that we take it for granted until we get to a moment where we don't have connectivity where there's a gap,” said Spendlove. “Then we really, really feel it.”

Deere is focused on eliminating the risk of any gaps in communications.

This is the third in a series on how John Deere is taking high-tech farming to the next level.

Read more about:

Smart Farming

About the Author(s)

Chuck Martin

Editorial Director AI & IoT

Chuck Martin, author of "Flying Vehicles," New York Times Business Bestselling author and futurist, is Editorial Director at Informa Tech, home of AI Business, IoT World Today and Enter Quantum. Martin has been a leader in emerging digital technologies for more than two decades. He is considered one of the foremost emerging technology experts in the world and his latest book title "Flying Vehicles" (The Emergence of Personal Air Travel, Flying Cars, and Air Taxis) followed "Digital Transformation 3.0" (The New Business-to-Consumer Connections of The Internet of Things).  He hosts a worldwide podcast titled “The Voices of the Internet of Things with Chuck Martin,” where he converses with top executives from the companies driving the adoption of emerging technology.

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