Baidu’s AI Chatbot to Power Samsung’s New Smartphones

The AI chatbot, Ernie, enables capabilities including translating calls in real time, text summarization and “circle to search”

Scarlett Evans, Assistant Editor, IoT World Today

January 29, 2024

1 Min Read
Samsung unveiled its S24 smartphone series at its media day
Samsung unveiled its S24 smartphone series at its media dayGetty

Samsung is leveraging Baidu’s AI-powered chatbot Ernie for its S24 smartphone series, offering users a range of capabilities including translating calls in real time and generating responses to users’ questions.

The new range, revealed earlier in January, is being touted by the company as “redefining” smartphones, with “advanced AI enhancements” integrated across editing software, search capabilities and messaging options. 

Ernie will also be powering Samsung’s new “circle to search” feature, which allows users to search for an item by underlining or circling it and is typically handled by Alphabet’s Google in other markets.

With the integration of Ernie, the series will also be able to help customers with tasks such as text summarization, translation and organization.

Baidu launched Ernie 4.0 last October at its Baidu World conference in Beijing.

According to Baidu, the latest iteration marks the “most powerful” version of the model to date.

"Ernie 4.0 has achieved a full upgrade with drastically improved performance in understanding, generation, reasoning, and memory," said Robin Li, Baidu’s CEO. "These four core capabilities form the foundation of AI-native applications and have now unleashed unlimited opportunities for new innovations."

Related:Baidu Eyeing Expansion Into Generative AI and Metaverse

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About the Author(s)

Scarlett Evans

Assistant Editor, IoT World Today

Scarlett Evans is the assistant editor for IoT World Today, with a particular focus on robotics and smart city technologies. Scarlett has previous experience in minerals and resources with Mine Australia, Mine Technology and Power Technology. She joined Informa in April 2022.

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