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Strategy


Tactics for Successfully Selling IoT Technologies

While this year has proven the value of digitization, many enterprises need persuasion. Experts discuss strategies for successfully selling IoT.
  • Written by Lauren Horwitz
  • 12th October 2020

In 2020, we have come to recognize how imperative digitization and connected things are for everyday tasks. They have also created a host of new, remote possibilities, from remote monitoring of patients and equipment to real-time updating of trucks on the road.

But many selling Internet of Things technologies still struggle to understand the underlying business challenges of their customers or how to demonstrate the ROI of IoT to their constituencies.

In this video conversation, Steve Brumer of BH IoT Group and Bill Kleyman of Switch discuss strategies for successfully selling IoT.

Check out this video on successfully selling IoT here.

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For more coverage on IoT Security, take part in IoT Security Summit this December.

Tags: Asset tracking Smart grids Remote monitoring Architecture Security Smart Homes and Smart Buildings Strategy Technologies

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