https://www.iotworldtoday.com/wp-content/themes/ioti_child/assets/images/logo/IoTWorldToday-mobile-logo.png
  • Home
  • News
    • Back
    • Roundups
  • Strategy
  • Special Reports
  • Business Resources
    • Back
    • Webinars
    • White Papers
    • Industry Perspectives
    • Featured Vendors
  • Other Content
    • Back
    • Q&As
    • Case Studies
    • Features
    • How-to
    • Opinion
    • Podcasts
    • Strategic Partners
    • Latest videos
  • More
    • Back
    • About Us
    • Contact
    • Advertise
    • Editorial Submissions
  • Events
Iot World Today
  • NEWSLETTER
  • Home
  • News
    • Back
    • Roundups
  • Strategy
  • Special Reports
  • Business Resources
    • Back
    • Webinars
    • White Papers
    • Industry Perspectives
    • Featured Vendors
  • Other Content
    • Back
    • Q&As
    • Case Studies
    • Features
    • How-to
    • Opinion
    • Podcasts
    • Strategic Partners
    • Latest videos
  • More
    • Back
    • About Us
    • Contact
    • Advertise
    • Editorial Submissions
  • Events
  • newsletter
  • IIoT
  • Cities
  • Energy
  • Homes/Buildings
  • Transportation/Logistics
  • Connected Health Care
  • Retail
  • AI
  • Metaverse
  • Development
  • Security
ioti.com

Strategy


Image of rocks depicted with weights

Wearable Device Market in Dire Need of a Tune-Up

When it comes to connected devices, the wearables market has been sputtering a bit lately. Just this week, Fitbit announced that it acquired assets of Pebble Technology.
  • Written by Lynn Haber
  • 8th June 2017

When it comes to connected devices, the wearables market has been sputtering lately. Just this week, Fitbit announced that it acquired assets of Pebble Technology that include key personnel and intellectual property related to software and firmware development — and excludes Pebble's hardware products.

Although the four-year-old startup reportedly sold over 2 million devices worldwide, the company was unable to continue operations as an independent company, as company founder Eric Migicovsky posted on Pebble's website.

On the other hand Fitbit, founded in 2007, is a leader in the connected health and fitness category, aiming to help people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. The company is famous for designing products and experiences that track everyday health and fitness.

Gartner recently noted a high abandonment rate for smartwatches (29%) and 30% for fitness trackers due to boredom, breakage or users not finding them useful.

“Dropout from device usage is a serious problem for the industry,” said Angela McIntyre, research director at Gartner. “The abandonment rate is quite high relative to the usage rate. To offer a compelling enough value proposition, the uses for wearable devices need to be distinct from what smartphones typically provide. Wearables makers need to engage users with incentives and gamification.”

According to the survey, the US is leading smartwatch usage at 12%, while the UK is at 9% and Australia at 7%. Usage is up from a similar 2015 consumer survey, which showed that 8% of US respondents and 5% in the UK used smartwatches.

The survey also showed that the US is leading fitness tracker usage at 23%, followed by the UK at 15% and Australia at 19%. Usage has increased since the Gartner 2015 consumer survey, which showed that 17% of respondents in the US and 10% in the UK used fitness trackers. Most people with a fitness tracker wear it every day. For those who do not, 26% wear their fitness tracker at least several times each week.

Just last month, rumors flew about Intel stepping back from its wearables business amid reports of layoffs. However, the company shot back standing by its commitment to the emerging wearable technology market.

Tags: Article Strategy

Related Content


  • AI Summit 2022: Health Care AI Group Wins Into the Den Competition
    Panakeia wins the dragon-den style pitching competition from 30 of the best and brightest AI startups
  • Ukrainian president Volodymyr Zelensky
    AI Summit 2022: Ukraine President Zelensky, as Hologram, Asks Technologists for Help
    He will offer tech companies a digital lend-lease akin to World War II
  • Chinese Researchers Develop Mind-Controllable Metasurface
    Bluetooth-enabled sensor uses brainwaves to control scattering patterns on programmable metasurface
  • Image shows a fire truck in New York City
    Nvidia Files Patent to Help Self-Driving Cars Detect Emergency Vehicles
    The company’s solution could prevent AV’s from interfering with first responders on the road

Leave a comment Cancel reply

-or-

Log in with your IoT World Today account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

  • IoT Product Roundup: Nokia, Energous, Dashbot and more
  • IoT Bug Monitoring System IDs Forest Threats
  • A Waymo autonomous vehicle drives along a San Francisco street.
    NHTSA Sees Federal Standards for Automated Driving
  • Image shows Faction's D1 electric three-wheeler
    Nvidia Powered Driverless Three-Wheelers Set to Debut

Roundups

View all

IoT Product Roundup: Canonical, InfluxData, Wiliot and More

23rd June 2022

IoT Product Roundup: Cisco, Telit, Draganfly and More

9th June 2022

IoT Deals, Partnerships Roundup: Google, Arm, Senet and More

26th May 2022

White Papers

View all

The Role of Manufacturing Technology in Continuous Improvement Ebook

6th April 2022

IIoT Platform Trends for Manufacturing in 2022

6th April 2022

Latest Videos

View all
Image shows Unilever's Alberto Prado at AI Summit 2022 in London

AI Summit 2022: Unilever’s Alberto Prado

Prado talks about how Unilever is using AI to accelerate the speed of new discoveries and gives them access to more breakthrough innovation

Image Shows John Lewis' Barry Panai at AI Summit London 2022

AI Summit 2022: John Lewis’ Barry Panayi on AI in Retail

Panayi talks about data and AI in retail and how individuals and the technology can work together

E-books

View all

How Remote Access Helps Enterprises Improve IT Service and Employee Satisfaction

12th January 2022

An Integrated Approach to IoT Security

6th November 2020

Webinars

View all

Rethinking the Database in the IoT Era

18th May 2022

Jumpstarting Industrial IoT solutions with an edge data management platform

12th May 2022

AI led Digital Transformation of Manufacturing: Time is NOW

9th December 2021

Special Reports

View all

Omdia’s Smart Home Market Dynamics Report

7th January 2022

Cybersecurity Protection Increasingly Depends on Machine Learning

28th October 2020

IoT Security Best Practices for Industry and Enterprise

20th October 2020

Twitter

IoTWorldToday, IoTWorldSeries

IoT Product Roundup: Nokia, Energous, Dashbot and more dlvr.it/STRKDh https://t.co/YgTAI5SXSB

6th July 2022
IoTWorldToday, IoTWorldSeries

A new #IoT bug monitoring system from @CENSIS121 is helping the UK’s #forestry industry fight pests, and save money… twitter.com/i/web/status/1…

6th July 2022
IoTWorldToday, IoTWorldSeries

NHTSA Boss Hints at Federally Regulating Autonomous Vehicles dlvr.it/STQrrw https://t.co/Yjp1UKuaE5

6th July 2022
IoTWorldToday, IoTWorldSeries

Nvidia Powered Driverless Three-Wheelers Set to Debut dlvr.it/STQq0H https://t.co/RrYyVPgFzB

6th July 2022
IoTWorldToday, IoTWorldSeries

New Drone System Aims for Full Autonomy dlvr.it/STQnvV https://t.co/S4O8hb6gQh

6th July 2022
IoTWorldToday, IoTWorldSeries

Bosch, VW Approved to Develop Automated Driving dlvr.it/STQllD https://t.co/neI30dVmC6

6th July 2022
IoTWorldToday, IoTWorldSeries

🤔 Looking for 3 Strategies to Avoid IoT Key Theft? We’ve got you covered! As tech companies continue to develop an… twitter.com/i/web/status/1…

5th July 2022
IoTWorldToday, IoTWorldSeries

AI Summit 2022: Unilever’s Alberto Prado dlvr.it/STMpRN https://t.co/1dyLREr8N6

5th July 2022

Newsletter

Sign up for IoT World Today newsletters: vertical industry coverage on Tuesdays and horizontal tech coverage on Thursdays.

Special Reports

Our Special Reports take an in-depth look at key topics within the IoT space. Download our latest reports.

Business Resources

Find the latest white papers and other resources from selected vendors.

Media Kit and Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • IoT World Series
  • Channel Futures
  • RISC-V
  • Dark Reading
  • ITPro Today
  • Web Hosting Talk

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Login/Register

FOLLOW IoT World Today ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookies Policy
  • Terms
Copyright © 2022 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X