Avocados From Mexico is one of the companies that snagged a coveted ad spot during Super Bowl LVII and it’s leveraging technologies including augmented reality (AR) and ChatGPT to elevate its contribution.

The company is creating an immersive Super Bowl campaign, with the launch of a digital platform dubbed “Always Good,” which allows consumers to engage with a range of online experiences. 

These experiences include a toolkit to create music based on a user’s Spotify accounts, AR capabilities on a user’s Instagram account that allows them to trigger certain sounds with different facial expressions, and a ChatGPT section that allows users to generate and share Tweets.

A QR code is also reportedly going to be included in the brand’s 30-second ad, which will take users to the company’s ChatGPT landing page. 

“With its latest Super Bowl digital activation, AFM showcases the brand's expertise, innovation, and commitment to creating engaging and interactive consumer experiences,” said Ivonne Kinser, AFM vice president of marketing and innovation. “From the launch of the brand’s new Sonic DNA to the use of cutting-edge technologies to personalized power experiences, this campaign is a testament to the brand's ability to stay ahead of the curve and create truly memorable and impactful digital experiences.”

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