Ford and Wejo are expanding their smart mobility project into the U.S., using connected vehicle data from Ford vehicles to inform insurance providers’ rates and policies.

The announcement comes after Wejo and Ford saw successful results from rolling out the program in Europe in June.

Under the plan, data and insights on driver behavior are provided to insurance providers, leveraging user-based intelligence to enable end-to-end insurance. Using vehicle data collected from customers’ cars, insurance providers can identify good and bad driving behavior, rewarding customers for evidencing consistent good behavior and establishing more bespoke insurance policies.

This data can also allow companies to verify customer details, reduce instances of insurance fraud and create more accurate risk models, as well as monitor and recover lost vehicles faster.

“Expanding our joint capabilities with Ford in the U.S. enables mutual benefit to both policyholders and insurers as auto insurance companies leverage connected vehicle data for good,” said Richard Barlow, Wejo CEO. “We’re excited to embrace the estimated $1.7 billion by 2030 total addressable user-based insurance market in the U.S. by working with vehicle OEMs to help insurance providers leverage actionable data insights.”

“We are excited to expand our insurance data services relationship with Wejo into the U.S. market,” said Amy Graham, Ford services marketing director. “Connected vehicle data allows insurance providers to better understand driving behaviors which can result in discounts to policyholders and ultimately help reduce the total cost of vehicle ownership for our customers.”

Wejo brings its experience interpreting connected vehicle data, including more than 79 billion journeys and 18 million connected vehicles in the U.S., providing a baseline understanding and examples of driver behavior.