https://www.iotworldtoday.com/wp-content/themes/ioti_child/assets/images/logo/mobile-logo.png
  • Home
  • News
    • Back
    • Roundups
  • Strategy
  • Special Reports
  • Business Resources
    • Back
    • Webinars
    • White Papers
    • Industry Perspectives
    • Featured Vendors
  • Other Content
    • Back
    • Q&As
    • Case Studies
    • Features
    • How-to
    • Opinion
    • Podcasts
    • Strategic Partners
    • Latest videos
  • More
    • Back
    • About Us
    • Contact
    • Advertise
    • Editorial Submissions
  • Events
    • Back
    • Embedded IoT World (Part of DesignCon) 2022
Iot World Today
  • NEWSLETTER
  • Home
  • News
    • Back
    • Roundups
  • Strategy
  • Special Reports
  • Business Resources
    • Back
    • Webinars
    • White Papers
    • Industry Perspectives
    • Featured Vendors
  • Other Content
    • Back
    • Q&As
    • Case Studies
    • Features
    • How-to
    • Opinion
    • Podcasts
    • Strategic Partners
    • Latest videos
  • More
    • Back
    • About Us
    • Contact
    • Advertise
    • Editorial Submissions
  • Events
    • Back
    • Embedded IoT World (Part of DesignCon) 2022
  • newsletter
  • IIoT
  • Cities
  • Energy
  • Homes/Buildings
  • Transportation/Logistics
  • Connected Health Care
  • Retail
  • AI
  • Metaverse
  • Development
  • Security
ioti.com

Embedded Computing


IoT World Asia: IoT Market Disappoints, but China Shines

Veteran IoT Analyst says with an IoT market not living up to expectations, look to China for examples of what’s working.
  • Written by Courtney Bjorlin
  • 21st September 2018

China is the bright spot in an IoT market that has otherwise not lived up to expectations and projections, veteran IoT analyst and consultant Charles Reed Anderson told the audience gathered at IoT World Asia this week.

The projected global market opportunity for IoT solutions by 2020 has contracted some 86 percent over the last five years, dropping from an IDC projected $7.1 trillion in 2014 to $1 trillion in 2018, Anderson said to the audience gathered for the annual IoT conference in Singapore. Anderson called for the industry to reset its expectations, guided by the facts that companies are launching smaller IoT PoCs, and that they want to pay for projects as operating, not capital, expenses. He advised looking to China for examples of what’s working.

“My review is it needs improvement,” said Anderson, the founder of Charles Reed Anderson & Associates, an IoT services advisory firm, about the global IoT industry. “IoT may be a buzzword, but it’s not going away. It’s hype. But this is the future of ICT.”

It’s not that companies and vendors aren’t aware of the benefits and promises of IoT projects and products; they’re failing because they’re not involving the right people. Pointing to data from Singapore-based technology advisory firm Ecosystm, Anderson said only 8 percent of companies working on IoT efforts aimed at product service and innovation involve the product team. On a similar note, only 13 percent of those seeking customer experience enhancements involve the marketing team. And only 12 percent of companies doing IoT initiatives engage end users as stakeholders.

“We’re not engaging the right people,” he said. “We’re building a technical solution that’s not being adopted. We’re building it and assuming people are going to use it.”

Anderson pointed to Taipei’s smart city projects as one example of how to overcome IoT obstacles like funding and customer-centric design. Taipei has created a Program Management Office (PMO) of which government agencies are the customers, he said. The PMO engaged government agencies to find out which projects to work on, interviewed some 30,000 citizens to ask what they wanted, and proactively engaged 400 Information Communication Technology (ICT) vendors. The result has been 135 infrastructure and citizen-centric PoCs.

“PMOs in most cities are the blocker to enter the government,” Anderson said. “(In Taipei) their whole role in this PMO is to basically facilitate this.”

When it comes to IoT cellular connections, China mobile operators hold three of the top five spots for mobile operators globally, boasting 46 percent of the world’s IoT cellular connections. As such, China is a market to watch, according to Anderson, for more than just the market opportunity, but for some of the disruptive technology coming from it, particularly as it relates to mobile operators and SIMs. Listing wearable company Omate and hotspot device provider Skyroam, Anderson pointed to the potential of eSIMs and virtual SIMs to disrupt and accelerate the connectivity space.

Look to China for IoT use case leadership, according to Anderson.

“China is far ahead,” Anderson said. “They’re leading the way. We need to be following them and learn from them. That’s the market to watch and that’s why it’s exciting.”

IoT World Asia is Asia’s premier event for industrial and consumer IoT, delivering enterprise case studies from industry leaders and early adopters. Get your ticket now.]

Tags: Embedded Computing News Internet of Things World: Events Coverage

Related


  • Digital Pets Company
    Lonely in the Metaverse? Breed and Train Your AI-Driven Virtual Dog
    Pets autonomously learn and interact with owners – like in real life
  • Musk Offers to Buy Twitter for $43B
    The Tesla and SpaceX founder recently took a 9% stake in Twitter
  • Embedded IoT World 2022: Suzanne Deffree Talks DesignCon History
    Informa's group event director Suzanne Deffree sits down with Chuck Martin at this year's event.
  • Embedded IoT World 2022: Omdia's Josh Builta Talks Trends, Chips, 5G and More
    Omdia's head of AI and IoT kicked off Embedded IoT World this year. He sat down with Chuck Martin to talk about new trends, the chip shortage, 5G and more

Leave a comment Cancel reply

-or-

Log in with your IoT World Today account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Content

  • IoT World Silicon Valley: Optimism for Connected Technology
  • 1NCE Plays Nice to Score $50m Funding Round
  • Huawei’s Software Pivot Aims to Combat U.S. Sanctions
  • Arm Strengthens Framework For IoT Microcontroller Applications

Roundups

View all

IoT Product Roundup: PTC, Nokia, Arm and More

19th May 2022

IoT Deals, Partnerships Roundup: Intel, Nauto, Helium and more

14th May 2022

IoT Product Roundup: Amazon, Synaptics, Urban Control and More

27th April 2022

White Papers

View all

The Role of Manufacturing Technology in Continuous Improvement Ebook

6th April 2022

IIoT Platform Trends for Manufacturing in 2022

6th April 2022

Latest Videos

View all
Dylan Kennedy of EMQ

Embedded IoT World 2022: Dylan Kennedy of EMQ

Dylan Kennedy, EMQ’s VP of global operations, sat down with Chuck Martin at Embedded IoT World 2022.

Embedded IoT World 2022: Omdia’s Sang Oh Talks Vehicle Chip Shortage

Omdia’s automotive semiconductor analyst sits down with Chuck Martin at this year’s event

E-books

View all

How Remote Access Helps Enterprises Improve IT Service and Employee Satisfaction

12th January 2022

An Integrated Approach to IoT Security

6th November 2020

Webinars

View all

Rethinking the Database in the IoT Era

18th May 2022

Jumpstarting Industrial IoT solutions with an edge data management platform

12th May 2022

AI led Digital Transformation of Manufacturing: Time is NOW

9th December 2021

Special Reports

View all

Omdia’s Smart Home Market Dynamics Report

7th January 2022

Cybersecurity Protection Increasingly Depends on Machine Learning

28th October 2020

IoT Security Best Practices for Industry and Enterprise

20th October 2020

Twitter

IoTWorldToday, IoTWorldSeries

Clearview AI has been fined $9.4 million for collecting images of people from social media platforms to add to its… twitter.com/i/web/status/1…

24th May 2022
IoTWorldToday, IoTWorldSeries

Swiss-startup Airyacht is developing an eponymously named vehicle that it says will take the luxury-yacht experienc… twitter.com/i/web/status/1…

23rd May 2022
IoTWorldToday, IoTWorldSeries

@Tesla’s #Autopilot being investigated once again following fatal crash in Newport Beach, California. iotworldtoday.com/2022/05/23/tes…

23rd May 2022
IoTWorldToday, IoTWorldSeries

A new Kansas law will enable #driverless deliveries from @Walmart and its partner @Gatik_AI. #AVs… twitter.com/i/web/status/1…

23rd May 2022
IoTWorldToday, IoTWorldSeries

Access a world of opportunity in 2022 with @IoTWorldToday ➡️ Now is time to unlock ROI, by accessing a global com… twitter.com/i/web/status/1…

23rd May 2022
IoTWorldToday, IoTWorldSeries

3D Home Printer to Build 72 Residences for National Homebuilder dlvr.it/SQhWSF https://t.co/XJOs70DqzH

19th May 2022
IoTWorldToday, IoTWorldSeries

Microsoft Ramping up Cybersecurity Service Offerings dlvr.it/SQhPR0 https://t.co/nYzaDRnyVY

19th May 2022
IoTWorldToday, IoTWorldSeries

IoT Product Roundup: PTC, Nokia, Arm and More dlvr.it/SQhNNF https://t.co/ZApdw3RHdu

19th May 2022

Newsletter

Sign up for IoT World Today newsletters: vertical industry coverage on Tuesdays and horizontal tech coverage on Thursdays.

Special Reports

Our Special Reports take an in-depth look at key topics within the IoT space. Download our latest reports.

Business Resources

Find the latest white papers and other resources from selected vendors.

Media Kit and Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • IoT World Series
  • Channel Futures
  • RISC-V
  • Dark Reading
  • ITPro Today
  • Web Hosting Talk

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Login/Register

FOLLOW IoT World Today ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookies Policy
  • Terms
Copyright © 2022 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X