https://www.iotworldtoday.com/wp-content/themes/ioti_child/assets/images/logo/mobile-logo.png
  • Home
  • News
    • Back
    • Roundups
  • Strategy
  • Special Reports
  • Business Resources
    • Back
    • Webinars
    • White Papers
    • Industry Perspectives
    • Featured Vendors
  • Other Content
    • Back
    • Q&As
    • Case Studies
    • Features
    • How-to
    • Opinion
    • Podcasts
    • Strategic Partners
    • Latest videos
  • More
    • Back
    • About Us
    • Contact
    • Advertise
    • Editorial Submissions
  • Events
    • Back
    • Embedded IoT World (Part of DesignCon) 2022
Iot World Today
  • NEWSLETTER
  • Home
  • News
    • Back
    • Roundups
  • Strategy
  • Special Reports
  • Business Resources
    • Back
    • Webinars
    • White Papers
    • Industry Perspectives
    • Featured Vendors
  • Other Content
    • Back
    • Q&As
    • Case Studies
    • Features
    • How-to
    • Opinion
    • Podcasts
    • Strategic Partners
    • Latest videos
  • More
    • Back
    • About Us
    • Contact
    • Advertise
    • Editorial Submissions
  • Events
    • Back
    • Embedded IoT World (Part of DesignCon) 2022
  • newsletter
  • IIoT
  • Cities
  • Energy
  • Homes/Buildings
  • Transportation/Logistics
  • Connected Health Care
  • Retail
  • AI
  • Metaverse
  • Development
  • Security
ioti.com

Supply Chain, Transportation & Logistics


Wikipedia

The Emirates airline is looking to use AR googles to revamp customer experience.

Emirates Eyes Smart Goggles to Shake Off Budget Rivals

Cabin crew would call up personal data while serving customers while travelers could use glasses to navigate airports.
  • Written by Bloomberg News
  • 16th June 2017

Emirates, hoping to shake off budget airlines coveting its long-distance customers, has set its sights on goggles.

The Gulf carrier is studying ways to equip staff with augmented reality glasses that display a passenger’s name and travel habits, allowing more personalized service, Emirates’ Chief Digital and Innovation Officer Christoph Mueller said. Travelers may also be given eye-wear to help them navigate airports or browse food menus.

“We could enhance customer service tremendously,” said Mueller, who was appointed last year to help modernize the world’s biggest long-haul airline. “The consumer will want to interact in a completely different way.”

Emirates President Tim Clark has warned the company faces a “gathering storm” from budget rivals such as Norwegian Air Shuttle ASA, which are expanding their north-Atlantic routes and threatening to erode the Gulf carrier’s market leadership. State-backed Emirates, which helped unseat western mainline carriers years ago with bigger planes boasting swanky bars and onboard showers, is now betting an investment in new technology can help it stay ahead.

Augmented reality, available on gadgets such as Microsoft Corp.’s HoloLens headset and Apple Inc. iPhones, is gaining traction at companies seeking to improve customer service and worker productivity. Fashion brand Gap lets shoppers virtually try on clothes by dressing an avatar. Car manufacturers including Jeep and BMW offer 3D versions of their vehicles on mobile devices. HP Inc.’s app guides users replacing ink cartridges. Thyssenkrupp AG repairmen wear goggles to access technical data, hands-free, when fixing skyscraper elevators.

Oil Collapse
Mueller is gearing Emirates’ technology for a new era as the airline grapples with some of the toughest operating conditions in its 30-year history. In addition to competition from cheaper rivals, the carrier has recently been hit by weaker oil prices which have hurt demand from the Gulf’s wealthiest travelers, and by tourists’ growing security concerns.

The Dubai-based airline in March announced its first annual profit decline in five years and halted dividend payments to its government shareholder for the first time in at least a decade.

To better compete against discount airlines, Emirates has started charging customers for picking their own seats and is offering wider access to its premium lounges at Dubai airport for fees reaching $200. These changes are a fundamental shift for the lavish carrier — known for flying the largest fleet of Airbus SE’s A380 double-deckers, plush suites and tongue-in-cheek ads featuring Jennifer Aniston.

“We have been disrupted, which is quite obvious if you look at our performance,” Mueller said at the International Air Transport Association annual meeting in Cancun on June 6. “We are rewriting the business model for the Emirates group.”

Still, it may be a while before any Emirates mixologist dons goggles. Augmented reality technology remains in its infancy outside of gaming applications such as Niantic Inc.’s popular Pokemon Go, and usage at most companies is in the pilot stages. Corporate applications largely run over mobile devices — rather than via eyewear — and it’s hard to imagine how the clunky sci-fi style equipment will fit with Emirates’ sleek aesthetics.

“It still looks a little bit odd,” Mueller concedes. “But maybe that can be overcome.”

 

Tags: Article Supply Chain, Transportation & Logistics Vertical Industries News

Related


  • Image shows London's Big Ben and traffic on Westminster Bridge
    UK Investing $50M for Self-Driving Buses, Vans
    The British government is taking grant applications to help kick-start self-driving services across the country.
  • Image shows geofencing system.
    Ford Testing Geofencing Tech That Cuts Vehicle Speeds
    The technology has the potential to enhance road safety, help drivers avoid incurring speeding fines and do away with speed limit road signs forever.
  • Image shows a Walmart drone in action.
    Walmart Plans to Expand Drone Deliveries
    The massive expansion plan could increase the company’s reach to 4 million households across six states
  • Image shows an autonomous cargo ship
    Zero-Emission, Autonomous Cargo Ship Under Development
    Coastal feeder to deliver furniture-maker Ekornes’ products between Norwegian ports

Leave a comment Cancel reply

-or-

Log in with your IoT World Today account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Content

  • Walmart Gets OK to Expand Driverless Truck Deliveries
  • Tesla’s Autopilot Investigated Following Fatal Crash
  • AAA Survey Reaffirms Public Skepticism Over Self-Driving Tech
  • Microsoft to Leverage IoT for Railroad Monitoring

Roundups

View all

IoT Deals, Partnerships Roundup: Google, Arm, Senet and More

26th May 2022

IoT Product Roundup: PTC, Nokia, Arm and More

19th May 2022

IoT Deals, Partnerships Roundup: Intel, Nauto, Helium and more

14th May 2022

White Papers

View all

The Role of Manufacturing Technology in Continuous Improvement Ebook

6th April 2022

IIoT Platform Trends for Manufacturing in 2022

6th April 2022

Latest Videos

View all
Dylan Kennedy of EMQ

Embedded IoT World 2022: Dylan Kennedy of EMQ

Dylan Kennedy, EMQ’s VP of global operations, sat down with Chuck Martin at Embedded IoT World 2022.

Embedded IoT World 2022: Omdia’s Sang Oh Talks Vehicle Chip Shortage

Omdia’s automotive semiconductor analyst sits down with Chuck Martin at this year’s event

E-books

View all

How Remote Access Helps Enterprises Improve IT Service and Employee Satisfaction

12th January 2022

An Integrated Approach to IoT Security

6th November 2020

Webinars

View all

Rethinking the Database in the IoT Era

18th May 2022

Jumpstarting Industrial IoT solutions with an edge data management platform

12th May 2022

AI led Digital Transformation of Manufacturing: Time is NOW

9th December 2021

Special Reports

View all

Omdia’s Smart Home Market Dynamics Report

7th January 2022

Cybersecurity Protection Increasingly Depends on Machine Learning

28th October 2020

IoT Security Best Practices for Industry and Enterprise

20th October 2020

Twitter

IoTWorldToday, IoTWorldSeries

This white paper by @braincubeEn explores how the changes of 2020 and 2021 are shaping the future of #IIoT. Learn w… twitter.com/i/web/status/1…

27th May 2022
IoTWorldToday, IoTWorldSeries

UK Investing $50M for Self-Driving Buses, Vans dlvr.it/SR9QlJ https://t.co/sQdX2tJY4d

27th May 2022
IoTWorldToday, IoTWorldSeries

Dubai to Use Satellite IoT Terminals for Utilities Industry dlvr.it/SR9NQB https://t.co/GXf9Gx5RCw

27th May 2022
IoTWorldToday, IoTWorldSeries

@BerkshireGrey’s AI-powered next-gen warehouse robot is helping retailers by cutting times for order fulfillment, u… twitter.com/i/web/status/1…

27th May 2022
IoTWorldToday, IoTWorldSeries

Access the insights on IoT deployments, emerging tech and new applications now. Sign up to our dedicated… twitter.com/i/web/status/1…

27th May 2022
IoTWorldToday, IoTWorldSeries

Survey finds there's a lot of on-campus affinity for @StarshipRobots delivery #robots. dlvr.it/SR79YR https://t.co/73EaFPR6ft

26th May 2022
IoTWorldToday, IoTWorldSeries

That latest #IoT deals and partnerships news from @Google, @RedHat, @Arm, @SierraWireless, @ItronInc and more!… twitter.com/i/web/status/1…

26th May 2022
IoTWorldToday, IoTWorldSeries

@Ford is testing #geofencing tech that automatically cuts vehicle speeds. iotworldtoday.com/2022/05/26/for…

26th May 2022

Newsletter

Sign up for IoT World Today newsletters: vertical industry coverage on Tuesdays and horizontal tech coverage on Thursdays.

Special Reports

Our Special Reports take an in-depth look at key topics within the IoT space. Download our latest reports.

Business Resources

Find the latest white papers and other resources from selected vendors.

Media Kit and Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • IoT World Series
  • Channel Futures
  • RISC-V
  • Dark Reading
  • ITPro Today
  • Web Hosting Talk

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Login/Register

FOLLOW IoT World Today ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookies Policy
  • Terms
Copyright © 2022 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X