https://www.iotworldtoday.com/wp-content/themes/ioti_child/assets/images/logo/IoTWorldToday-mobile-logo.png
  • Home
  • News
    • Back
    • Roundups
  • Strategy
  • Special Reports
  • Business Resources
    • Back
    • Webinars
    • White Papers
    • Industry Perspectives
    • Featured Vendors
  • Other Content
    • Back
    • Q&As
    • Case Studies
    • Features
    • How-to
    • Opinion
    • Podcasts
    • Strategic Partners
    • Latest videos
  • More
    • Back
    • About Us
    • Contact
    • Advertise
    • Editorial Submissions
  • Events
Iot World Today
  • NEWSLETTER
  • Home
  • News
    • Back
    • Roundups
  • Strategy
  • Special Reports
  • Business Resources
    • Back
    • Webinars
    • White Papers
    • Industry Perspectives
    • Featured Vendors
  • Other Content
    • Back
    • Q&As
    • Case Studies
    • Features
    • How-to
    • Opinion
    • Podcasts
    • Strategic Partners
    • Latest videos
  • More
    • Back
    • About Us
    • Contact
    • Advertise
    • Editorial Submissions
  • Events
  • newsletter
  • IIoT
  • Cities
  • Energy
  • Homes/Buildings
  • Transportation/Logistics
  • Connected Health Care
  • Retail
  • AI
  • Metaverse
  • Development
  • Security
ioti.com

News


Microsoft

Microsoft IoT lab

Microsoft Opens Its First European Lab for Internet of Things

As Europe’s industrial companies attempt to modernize production with sensors and software, Microsoft Corp. is trying to grab a piece of the spending.
  • Written by Bloomberg News
  • 30th March 2017
The U.S. software giant is launching a new lab in Munich –following openings in Redmond, Washington and Shenzhen, China– for customers investing in the so-called Internet of Things, the idea that everything from refrigerators to industrial robots will be connected to the internet. The move follows similar ploys by Cisco Systems Inc. and IBM, who have also picked Germany to locate technology-focused labs.

Munich is home to a number of German corporate giants, including BMW and Siemens AG, while companies including Robert Bosch GmbH, Adidas AG, and a slate of mid-sized manufacturers are outfitting more factories with internet-connected production lines and robots. The global manufacturing sector spent an estimated $178 billion on global IoT last year, according to market researcher IDC.

Industrial companies have been keen to use technology to improve the manufacturing processes, said Peggy Johnson, Microsoft’s executive vice-president of business development. “There is a concern of being left behind if one of their competitors can shorten the process.”

Yet the market for connected machines has been slow to get going. “We know it’s significant,” said Johnson. “It just hasn’t taken off.”

An IDC survey last year of 1,872 companies in Western Europe found that while more than a third were using IoT technologies, more than half of those were only collecting or analyzing data without using it to improve production. 

“It’s a work in progress; I’m not going to tell you the industry has solved this,” said Vikas Butaney, vice-president and general manager for IoT connectivity at Cisco, who’s working with Microsoft on its three labs on sponsorships and technology access. “In industry these customers are very cautious.”

One challenge is that for manufacturers, production yields and reliable deliveries are paramount, meaning they’re averse to tinkering with shop-floor networks that are already in place.

According to a survey of 209 IT and telecom companies published this month by the German trade associate Bitkom, 63 percent of respondents see multiple technology standards as a barrier to IoT adoption, and 37 percent cited difficulties integrating existing machines.

For Microsoft, the Munich IoT lab — where customers can fabricate hardware prototypes in addition to writing software — complements 1,900 staffers already in Munich, part of 2,700 people across eight sites. The company last fall brought online two German data centers for its Azure cloud computing services, including IoT tools.

Cyra Richardson, a general manager for business development, is running the Munich, Redmond and Shenzhen labs.

Tags: Article News

Related Content


  • AI Summit 2022: Health Care AI Group Wins Into the Den Competition
    Panakeia wins the dragon-den style pitching competition from 30 of the best and brightest AI startups
  • Ukrainian president Volodymyr Zelensky
    AI Summit 2022: Ukraine President Zelensky, as Hologram, Asks Technologists for Help
    He will offer tech companies a digital lend-lease akin to World War II
  • Chinese Researchers Develop Mind-Controllable Metasurface
    Bluetooth-enabled sensor uses brainwaves to control scattering patterns on programmable metasurface
  • Image shows a fire truck in New York City
    Nvidia Files Patent to Help Self-Driving Cars Detect Emergency Vehicles
    The company’s solution could prevent AV’s from interfering with first responders on the road

Leave a comment Cancel reply

-or-

Log in with your IoT World Today account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

  • Image shows Unilever's Alberto Prado at AI Summit 2022 in London
    AI Summit 2022: Unilever's Alberto Prado
  • FDA Clears Robotic Exoskeleton for Multiple Sclerosis Patients
  • Seoul Robotics Expands 3D Perception Platform across South America
  • Image shows a fleet of Cruise robotaxis blocking a San Francisco intersection
    Fleet of Driverless Cruise Robotaxis Block Street for Hours

Roundups

View all

IoT Product Roundup: Canonical, InfluxData, Wiliot and More

23rd June 2022

IoT Product Roundup: Cisco, Telit, Draganfly and More

9th June 2022

IoT Deals, Partnerships Roundup: Google, Arm, Senet and More

26th May 2022

White Papers

View all

The Role of Manufacturing Technology in Continuous Improvement Ebook

6th April 2022

IIoT Platform Trends for Manufacturing in 2022

6th April 2022

Latest Videos

View all
Image shows Unilever's Alberto Prado at AI Summit 2022 in London

AI Summit 2022: Unilever’s Alberto Prado

Prado talks about how Unilever is using AI to accelerate the speed of new discoveries and gives them access to more breakthrough innovation

Image Shows John Lewis' Barry Panai at AI Summit London 2022

AI Summit 2022: John Lewis’ Barry Panayi on AI in Retail

Panayi talks about data and AI in retail and how individuals and the technology can work together

E-books

View all

How Remote Access Helps Enterprises Improve IT Service and Employee Satisfaction

12th January 2022

An Integrated Approach to IoT Security

6th November 2020

Webinars

View all

Rethinking the Database in the IoT Era

18th May 2022

Jumpstarting Industrial IoT solutions with an edge data management platform

12th May 2022

AI led Digital Transformation of Manufacturing: Time is NOW

9th December 2021

Special Reports

View all

Omdia’s Smart Home Market Dynamics Report

7th January 2022

Cybersecurity Protection Increasingly Depends on Machine Learning

28th October 2020

IoT Security Best Practices for Industry and Enterprise

20th October 2020

Twitter

IoTWorldToday, IoTWorldSeries

AI Summit 2022: Unilever’s Alberto Prado dlvr.it/STMpRN https://t.co/1dyLREr8N6

5th July 2022
IoTWorldToday, IoTWorldSeries

Seoul Robotics Expands 3D Perception Platform across South America dlvr.it/STMhSV https://t.co/a10l3Eb2Kn

5th July 2022
IoTWorldToday, IoTWorldSeries

Microsoft Extends Secured-Core Program to IoT Devices dlvr.it/STMg4k https://t.co/laBPF5VjC4

5th July 2022
IoTWorldToday, IoTWorldSeries

Spot the Robot Dog Helps Police Ahead of Boston’s Fourth of July Celebration dlvr.it/STKWjb https://t.co/LdRg7a2xqU

4th July 2022
IoTWorldToday, IoTWorldSeries

Another 59,000 @Teslas being recalled over a software glitch affecting the vehicle’s Emergency Call safety system… twitter.com/i/web/status/1…

4th July 2022
IoTWorldToday, IoTWorldSeries

Join us in the premier #tech destination of #Austin this November 2-3 for our next #IoT event. Connect and collabo… twitter.com/i/web/status/1…

4th July 2022
IoTWorldToday, IoTWorldSeries

SoftBank, May Mobility Team on Autonomous Driving dlvr.it/STJrW0 https://t.co/mOYoBsgs14

4th July 2022
IoTWorldToday, IoTWorldSeries

Firefly-Inspired Robots Enable Motion Tracking, Communication dlvr.it/STJn0H https://t.co/ksRSzYcR4z

4th July 2022

Newsletter

Sign up for IoT World Today newsletters: vertical industry coverage on Tuesdays and horizontal tech coverage on Thursdays.

Special Reports

Our Special Reports take an in-depth look at key topics within the IoT space. Download our latest reports.

Business Resources

Find the latest white papers and other resources from selected vendors.

Media Kit and Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • IoT World Series
  • Channel Futures
  • RISC-V
  • Dark Reading
  • ITPro Today
  • Web Hosting Talk

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Login/Register

FOLLOW IoT World Today ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookies Policy
  • Terms
Copyright © 2022 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X