https://www.iotworldtoday.com/wp-content/themes/ioti_child/assets/images/logo/mobile-logo.png
  • Home
  • News
    • Back
    • Roundups
  • Strategy
  • Special Reports
  • Business Resources
    • Back
    • Webinars
    • White Papers
    • Industry Perspectives
    • Featured Vendors
  • Other Content
    • Back
    • Q&As
    • Case Studies
    • Features
    • How-to
    • Opinion
    • Podcasts
    • Strategic Partners
    • Latest videos
  • More
    • Back
    • About Us
    • Contact
    • Advertise
    • Editorial Submissions
  • Events
    • Back
    • Embedded IoT World (Part of DesignCon) 2022
Iot World Today
  • NEWSLETTER
  • Home
  • News
    • Back
    • Roundups
  • Strategy
  • Special Reports
  • Business Resources
    • Back
    • Webinars
    • White Papers
    • Industry Perspectives
    • Featured Vendors
  • Other Content
    • Back
    • Q&As
    • Case Studies
    • Features
    • How-to
    • Opinion
    • Podcasts
    • Strategic Partners
    • Latest videos
  • More
    • Back
    • About Us
    • Contact
    • Advertise
    • Editorial Submissions
  • Events
    • Back
    • Embedded IoT World (Part of DesignCon) 2022
  • newsletter
  • IIoT
  • Cities
  • Energy
  • Homes/Buildings
  • Transportation/Logistics
  • Connected Health Care
  • Retail
  • AI
  • Metaverse
  • Development
  • Security
ioti.com

Architecture


Getty Images

Image shows a male programmer using laptop analyzing and developing in various information on futuristic virtual interface screen.

An IoT Trailblazer’s ‘Secret Sauce’: Interview with Libelium’s CEO

The leader of a Spanish startup shares advice on what makes a successful company and provides career guidance to the next generation of employees.
  • Written by Brian Buntz
  • 4th October 2016

Long before the term “Internet of Things” was en vogue, Libelium CEO Alicia Asín saw the potential of connecting everyday objects. In 2006, she and a fellow student, David Gascón, from the University of Zaragoza in Spain, decided to found a company based on that idea. “David and I saw a tremendous opportunity in sensor networks and thought it would be impossible to fail,” she says.

That year, the two set about founding a hardware company focused on connected sensors that could serve an array of markets. Mentors and investors, however, didn’t like their idea. “Everyone said: ‘you should pick a single vertical and you shouldn’t make hardware. If you are so stupid enough to ignore those two things, you will need to raise tons of money,’” Asín recounts.

She and Gascón, however, ignored their advice and decided to bootstrap the company. “We were just 24 years old. We lacked experience. We had a small network of contacts and sometimes lacked the know-how for simple things,” Asín recounts. “But starting so young and clean was also a significant advantage.”

Hear from Alicia Asín and other experts at IoT Emerge: View the IoT Emerge agenda and register using these discount codes: $200 off IoT Emerge Conference or Extreme Passes: IOT200NOW / Complimentary Expo Pass: IOTEXPOPASS

For one thing, bootstrapping the company let them preserve their vision. They asked themselves: If connected sensors are going to change the world, why limit the startup’s focus on a single industry? Libelium would go on to create a horizontal hardware platform with more than 2,000 customers in 115 countries. The firm’s customers range from researchers monitoring the stress levels of koalas to winemakers.

In the following Q&A, we ask Asín about what she wanted to do as a child, what professional advice she would give to the future generation, and about how she expects cities to evolve.

What did you want to be when you were a kid? 

Alicia Asín: I always wanted to be an engineer. Those are the people who solve the real problems. I wanted to be able to answer practical problems with technology.

What are you excited about now?  

Asín: First, we are living in a technological revolution and are playing a role in that. Not everyone can say they are looking at a technological revolution in the face or that they are participating in it. Second, the IoT is going to help transform cities and can improve everyone’s lives. How smart cities technology can improve people’s quality of life is one of my biggest passions.

The most important thing about smart cities is not the technology—it is their effect on democracy. When we say that smart cities can improve citizens’ quality of life, we mean it can give them the power to make decisions. For instance, if we can monitor air pollution cost-effectively, citizens can play a role in making decisions based on that data.

The process of integrating data into decision making can also make cities more rational. Right now, our cities are too political and, very often, mayors don’t think long-term. They just worry how an investment will affect them orthe next mayor. But with smart cities, you can account for the good and bad things in cities more rationally.

What role do you see IoT playing in the future?

Asín: The IoT market is just starting to take off. It is going a little bit slower than most of the analysts have been telling us. But we are seeing smart cities and agriculture getting a lot of attention now.

Pollution is helping drive interest in smart cities. We know, for example, that 3.7 million people die every year just from outdoor air pollution.

The other big trend is smart agriculture, including everything from conventional farming and greenhouses to vineyards. There is significant pollution linked to modern agriculture, but it is not practical for farming to become more primitive to reduce that pollution. We will likely have more than nine billion people on the planet by 2050, and we will need to increase our agricultural capacity by 70 percent to feed everyone in the world. We need technology to get there.

What advice would you give to the next generation, Gen Z, about crafting a compelling professional career?

Asín: I think that flexibility has never been so important as it is now. We are living in a technologically driven world that is more fragmented than ever. You have to stay adaptable. The faster you can learn new things, the better.

For companies, it is not about hiring people who have all of the knowledge. That is impossible anyway. There is a real risk in becoming very specialized. We need people capable of taking a holistic approach to anything. It’s about hiring people who can learn quickly and adapt.

Of course, technical skills are also needed. Everyone is talking about the billions of devices that will be connected by 2020, but nobody is talking about the 4.1-million developers gap that we will have then. There is a lack of hardware and software engineer and data scientists.

With Industrie 4.0, it’s not about the CEO controlling sensors in the factory. It is about having the whole board monitoring the KPIs. It is a new way of connecting all of the isolated data in a company—or anyplace—and being capable of making conclusions and decisions. It is like a conductor being able to lead the orchestra and hear all of the instruments play together to form the melody.

You have a clear passion for smart cities. What drives your motivation there?

Asín: I think cities are one of the big icons of humanity’s progress and I love living in a city where you can get everything. I am also aware that this model is not a very sustainable. If we can find a way to make cities more sustainable, that would be perfect.

One of the challenges with the IoT how vast it is. How do you deal with that?

Asín: If you are asking for a secret sauce or something like that, the best thing we have done is to become an ecosystem company. We acknowledge what we were and what we weren’t. When we said we wanted to be horizontal, we thought it was too risky to pick any single market. Being horizontal enables us to collaborate with all of the big companies without competing against them. We can work with them and help them solve interoperability problems. Because we offer both hardware and software as well as a communications protocol, it gives us a stronger position to collaborate.

This philosophy was behind our decision to launch an IoT ecosystem. We wanted to have a place for solutions from the ecosystem partners. In a world where you need to be so fast and holistic—watching everything, at the end of the day, you only do one thing. You are forced to cooperate to be effective. IoT is going to be so huge; no one is going to be able to cover it all themselves.

Tags: Article Architecture Smart Environments Q&As

Related


  • Panasonic Offers Ride-Along on a Connected Highway
    The company has teamed with the state of Georgia to demonstrate what users can expect
  • New Tech Touches the Old World
    Ironman Triathlon, Michelangelo’s Sistine Chapel art linked to the future
  • PHOTOS: Go Inside Michelangelo’s Sistine Chapel: The Exhibition
    A look at some of the life-size images aggregated into Michelangelo’s Sistine Chapel: The Exhibition
  • Image shows a Lucid Drone Technologies drone at work
    T-Mobile to Power IoT Cleaning Drones
    The commercially-deployed drones were created to help ease cost and safety pressures on maintenance workers

Leave a comment Cancel reply

-or-

Log in with your IoT World Today account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Content

  • Embedded IoT World 2022: Dylan Kennedy of EMQ
  • Businesses Gear up for the Metaverse
  • IoT Connectivity Brings Smart Farming to Brazil
  • Voice Agents Now Starting the Conversation

Roundups

View all

IoT Product Roundup: PTC, Nokia, Arm and More

19th May 2022

IoT Deals, Partnerships Roundup: Intel, Nauto, Helium and more

14th May 2022

IoT Product Roundup: Amazon, Synaptics, Urban Control and More

27th April 2022

White Papers

View all

The Role of Manufacturing Technology in Continuous Improvement Ebook

6th April 2022

IIoT Platform Trends for Manufacturing in 2022

6th April 2022

Latest Videos

View all
Dylan Kennedy of EMQ

Embedded IoT World 2022: Dylan Kennedy of EMQ

Dylan Kennedy, EMQ’s VP of global operations, sat down with Chuck Martin at Embedded IoT World 2022.

Embedded IoT World 2022: Omdia’s Sang Oh Talks Vehicle Chip Shortage

Omdia’s automotive semiconductor analyst sits down with Chuck Martin at this year’s event

E-books

View all

How Remote Access Helps Enterprises Improve IT Service and Employee Satisfaction

12th January 2022

An Integrated Approach to IoT Security

6th November 2020

Webinars

View all

Rethinking the Database in the IoT Era

18th May 2022

Jumpstarting Industrial IoT solutions with an edge data management platform

12th May 2022

AI led Digital Transformation of Manufacturing: Time is NOW

9th December 2021

Special Reports

View all

Omdia’s Smart Home Market Dynamics Report

7th January 2022

Cybersecurity Protection Increasingly Depends on Machine Learning

28th October 2020

IoT Security Best Practices for Industry and Enterprise

20th October 2020

Twitter

IoTWorldToday, IoTWorldSeries

Clearview AI has been fined $9.4 million for collecting images of people from social media platforms to add to its… twitter.com/i/web/status/1…

24th May 2022
IoTWorldToday, IoTWorldSeries

Swiss-startup Airyacht is developing an eponymously named vehicle that it says will take the luxury-yacht experienc… twitter.com/i/web/status/1…

23rd May 2022
IoTWorldToday, IoTWorldSeries

@Tesla’s #Autopilot being investigated once again following fatal crash in Newport Beach, California. iotworldtoday.com/2022/05/23/tes…

23rd May 2022
IoTWorldToday, IoTWorldSeries

A new Kansas law will enable #driverless deliveries from @Walmart and its partner @Gatik_AI. #AVs… twitter.com/i/web/status/1…

23rd May 2022
IoTWorldToday, IoTWorldSeries

Access a world of opportunity in 2022 with @IoTWorldToday ➡️ Now is time to unlock ROI, by accessing a global com… twitter.com/i/web/status/1…

23rd May 2022
IoTWorldToday, IoTWorldSeries

3D Home Printer to Build 72 Residences for National Homebuilder dlvr.it/SQhWSF https://t.co/XJOs70DqzH

19th May 2022
IoTWorldToday, IoTWorldSeries

Microsoft Ramping up Cybersecurity Service Offerings dlvr.it/SQhPR0 https://t.co/nYzaDRnyVY

19th May 2022
IoTWorldToday, IoTWorldSeries

IoT Product Roundup: PTC, Nokia, Arm and More dlvr.it/SQhNNF https://t.co/ZApdw3RHdu

19th May 2022

Newsletter

Sign up for IoT World Today newsletters: vertical industry coverage on Tuesdays and horizontal tech coverage on Thursdays.

Special Reports

Our Special Reports take an in-depth look at key topics within the IoT space. Download our latest reports.

Business Resources

Find the latest white papers and other resources from selected vendors.

Media Kit and Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • IoT World Series
  • Channel Futures
  • RISC-V
  • Dark Reading
  • ITPro Today
  • Web Hosting Talk

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Login/Register

FOLLOW IoT World Today ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookies Policy
  • Terms
Copyright © 2022 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X