https://www.iotworldtoday.com/wp-content/themes/ioti_child/assets/images/logo/IoTWorldToday-mobile-logo.png
  • Home
  • News
    • Back
    • Roundups
  • Strategy
  • Special Reports
  • Business Resources
    • Back
    • Webinars
    • White Papers
    • Industry Perspectives
    • Featured Vendors
  • Other Content
    • Back
    • Q&As
    • Case Studies
    • Features
    • How-to
    • Opinion
    • Podcasts
    • Strategic Partners
    • Latest videos
  • More
    • Back
    • About Us
    • Contact
    • Advertise
    • Editorial Submissions
  • Events
Iot World Today
  • NEWSLETTER
  • Home
  • News
    • Back
    • Roundups
  • Strategy
  • Special Reports
  • Business Resources
    • Back
    • Webinars
    • White Papers
    • Industry Perspectives
    • Featured Vendors
  • Other Content
    • Back
    • Q&As
    • Case Studies
    • Features
    • How-to
    • Opinion
    • Podcasts
    • Strategic Partners
    • Latest videos
  • More
    • Back
    • About Us
    • Contact
    • Advertise
    • Editorial Submissions
  • Events
  • newsletter
  • IIoT
  • Cities
  • Energy
  • Homes/Buildings
  • Transportation/Logistics
  • Connected Health Care
  • Retail
  • AI
  • Metaverse
  • Development
  • Security
ioti.com

Strategy


Thinkstock

IoT's growth curve is exponential.

The IoT Is About to Shift into Ludicrous Mode

Yes, there is a ton of hype surrounding the Internet of Things. But the common assumption that the IoT is progressing at a linear rate is wrong.
  • Written by Brian Buntz
  • 12th July 2016

One of the biggest mistakes you could make now is to underestimate the Internet of Things, says Cisco’s Rowan Trollope. For many companies, embracing the IoT is crucial for their survival. “This is a life or death issue for most of our customers. They have seen what has happened with Uber and taxi companies and with Netflix and Blockbuster,” Trollope explained at Cisco Live. Fortune 500 companies are not immune to this type of disruption. In fact, research from Cisco and Global Center for Digital Business Transformation indicates that digital disruption could disrupt four out of ten businesses in the next five years—a pace that could be the fastest in history.

Meanwhile, the IoT is quietly transforming the world and notable companies like UPS, GM, Boeing, Starbucks, and the industrial manufacturers like ABB are already embracing the technology. Practically every big tech company has made the IoT a big part of their business strategy. “Vertical by vertical, we are seeing tremendous transformation,” Trollope says.

And for Cisco itself, the Internet of Things is likely at the vanguard of technology trends impacting its future.

The Exponential IoT

Still, there are many people who are skeptical about the technology—particularly in the smart home space, which has seen less focus on practicality than in other IoT niches. “I talk to folks all the time who say: ‘I don’t really get IoT,’” Trollope says. “I talked to a guy the other day who is a software engineer in Silicon Valley. He said: ‘I got a washing machine. Why do I need that to be connected? It has a motor, and water, that’s all I need.’”

Yet there is likely significant more potential for the IoT in domains such as smart cities, transportation, and manufacturing. The fact that the smart home realm gets the lion's share of attention and hype could partly explain skepticism towards the IoT at large.

But another important reason for the huge discrepancy between skepticism and fervor surrounding the IoT is the fact that the technology is evolving at an exponential pace. We have seen this gulf before with novel technologies, as those who can glimpse the technology's potential take note while others dismiss it. During the first sequencing of the genome, for instance, it took enormous efforts and seven and half years to sequence the first 1% of the genome. Mainstream critics complained that finishing the project could take centuries to complete. As futurist and Google engineering director Ray Kurzweil then observed: “My reaction at the time was: ‘Oh, we’ve finished 1%—we are almost done! 1% is seven doublings from 100%.”

According to Trollope, we will soon make the bend in the exponential curve where the progress on the IoT will kick into high gear, eventually leaving people to wonder what happened.

Why the Internet of Things Makes Services Out of Things

Another part of the confusion surrounding the Internet of Things is its very name. “The name is unfortunately misleading,” Trollope says. “Fundamentally, it is not really about the Internet itself. It is about the things.”

The transformation of things into smart objects means a radical business transition. “It is really a transformation from products to a service,” Trollope explains. That is impactful because it changes the very nature of the business relationship.”

We see this change in Microsoft’s transition from Office to Office 365 but also in cars. The maker of some of the most connected vehicles on the road, Tesla can launch new features via software. “The car itself is not all contained within the thing you buy,” Trollope says.

Trollope says that he owns a Tesla. Because he has a steep driveway, he would raise the height of the car each time that he got home because it would bottom out going up his steep driveway. “Several months later, the company did an update of its operating system and I drove up to my driveway and it started raising even before I touched a button,” Trollope recounts. “And I said: whoah! How did that happen? It noticed that I was raising the car in the same place. So it was able to determine when I get to this GPS location, we will lower the car.”

While in the past, car companies engaged with their customers infrequently, with Tesla, the engagement is ongoing.

“There are messages that come to me in my car about what the new capabilities are. One notable example is Ludicrous mode—a battery and software upgrade—that can enable the P90D to go from 0 to 60 in 2.8 seconds—out-accelerating some Lamborghinis and Ferraris.

Incidentally, Trollope says that “Ludicrous Mode” is a good name to describe what it has felt like working at Cisco in the past year. “We have been moving like crazy as a leadership team.”

Tags: Article Strategy News

Related Content


  • AI Summit 2022: Health Care AI Group Wins Into the Den Competition
    Panakeia wins the dragon-den style pitching competition from 30 of the best and brightest AI startups
  • Ukrainian president Volodymyr Zelensky
    AI Summit 2022: Ukraine President Zelensky, as Hologram, Asks Technologists for Help
    He will offer tech companies a digital lend-lease akin to World War II
  • Chinese Researchers Develop Mind-Controllable Metasurface
    Bluetooth-enabled sensor uses brainwaves to control scattering patterns on programmable metasurface
  • Image shows a fire truck in New York City
    Nvidia Files Patent to Help Self-Driving Cars Detect Emergency Vehicles
    The company’s solution could prevent AV’s from interfering with first responders on the road

Leave a comment Cancel reply

-or-

Log in with your IoT World Today account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

  • Image shows Unilever's Alberto Prado at AI Summit 2022 in London
    AI Summit 2022: Unilever's Alberto Prado
  • FDA Clears Robotic Exoskeleton for Multiple Sclerosis Patients
  • Seoul Robotics Expands 3D Perception Platform across South America
  • Image shows a fleet of Cruise robotaxis blocking a San Francisco intersection
    Fleet of Driverless Cruise Robotaxis Block Street for Hours

Roundups

View all

IoT Product Roundup: Canonical, InfluxData, Wiliot and More

23rd June 2022

IoT Product Roundup: Cisco, Telit, Draganfly and More

9th June 2022

IoT Deals, Partnerships Roundup: Google, Arm, Senet and More

26th May 2022

White Papers

View all

The Role of Manufacturing Technology in Continuous Improvement Ebook

6th April 2022

IIoT Platform Trends for Manufacturing in 2022

6th April 2022

Latest Videos

View all
Image shows Unilever's Alberto Prado at AI Summit 2022 in London

AI Summit 2022: Unilever’s Alberto Prado

Prado talks about how Unilever is using AI to accelerate the speed of new discoveries and gives them access to more breakthrough innovation

Image Shows John Lewis' Barry Panai at AI Summit London 2022

AI Summit 2022: John Lewis’ Barry Panayi on AI in Retail

Panayi talks about data and AI in retail and how individuals and the technology can work together

E-books

View all

How Remote Access Helps Enterprises Improve IT Service and Employee Satisfaction

12th January 2022

An Integrated Approach to IoT Security

6th November 2020

Webinars

View all

Rethinking the Database in the IoT Era

18th May 2022

Jumpstarting Industrial IoT solutions with an edge data management platform

12th May 2022

AI led Digital Transformation of Manufacturing: Time is NOW

9th December 2021

Special Reports

View all

Omdia’s Smart Home Market Dynamics Report

7th January 2022

Cybersecurity Protection Increasingly Depends on Machine Learning

28th October 2020

IoT Security Best Practices for Industry and Enterprise

20th October 2020

Twitter

IoTWorldToday, IoTWorldSeries

🤔 Looking for 3 Strategies to Avoid IoT Key Theft? We’ve got you covered! As tech companies continue to develop an… twitter.com/i/web/status/1…

5th July 2022
IoTWorldToday, IoTWorldSeries

AI Summit 2022: Unilever’s Alberto Prado dlvr.it/STMpRN https://t.co/1dyLREr8N6

5th July 2022
IoTWorldToday, IoTWorldSeries

Seoul Robotics Expands 3D Perception Platform across South America dlvr.it/STMhSV https://t.co/a10l3Eb2Kn

5th July 2022
IoTWorldToday, IoTWorldSeries

Microsoft Extends Secured-Core Program to IoT Devices dlvr.it/STMg4k https://t.co/laBPF5VjC4

5th July 2022
IoTWorldToday, IoTWorldSeries

Spot the Robot Dog Helps Police Ahead of Boston’s Fourth of July Celebration dlvr.it/STKWjb https://t.co/LdRg7a2xqU

4th July 2022
IoTWorldToday, IoTWorldSeries

Another 59,000 @Teslas being recalled over a software glitch affecting the vehicle’s Emergency Call safety system… twitter.com/i/web/status/1…

4th July 2022
IoTWorldToday, IoTWorldSeries

Join us in the premier #tech destination of #Austin this November 2-3 for our next #IoT event. Connect and collabo… twitter.com/i/web/status/1…

4th July 2022
IoTWorldToday, IoTWorldSeries

SoftBank, May Mobility Team on Autonomous Driving dlvr.it/STJrW0 https://t.co/mOYoBsgs14

4th July 2022

Newsletter

Sign up for IoT World Today newsletters: vertical industry coverage on Tuesdays and horizontal tech coverage on Thursdays.

Special Reports

Our Special Reports take an in-depth look at key topics within the IoT space. Download our latest reports.

Business Resources

Find the latest white papers and other resources from selected vendors.

Media Kit and Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • IoT World Series
  • Channel Futures
  • RISC-V
  • Dark Reading
  • ITPro Today
  • Web Hosting Talk

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Login/Register

FOLLOW IoT World Today ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookies Policy
  • Terms
Copyright © 2022 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X