IoT Drives the Customer Experience
Business leaders must digitize not only to speed up operations and save money but to improve the customer experience.
Tom Kaneshige
August 17, 2016
2 Min Read
Concept of fast internet with running mousealphaspirit / Thinkstock
Business-to-business customers get annoyed when products don’t arrive on time or services get delayed due to operational flubs. Long-term relationships become strained, and six-digit deals hang in the balance.
While everyone knows that great customer experiences lie at the heart of digital business, what’s less understood is the connection between great customer experiences and operational excellence. In other words, sales and marketing aren’t the only ones that need to digitize – operational leaders need to digitize, too.